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Bumbox: Choosing a Business Model for a Start-Up
Doreen KumCase IVEY-9B20A053-EEntrepreneurship, Marketing, StrategyIn early 2015, the chief executive officer of Bumbox Logistics Private Limited (Bumbox) faced a challenge. The company, launched in Singapore, provided smart lockers for use by delivery companies and consumers to ensure the safe and timely receipt of onliStarting at €8.20
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Biomed Co., Ltd.: Designing a New Sales Compensation Plan
Donald W. Barclay; Ponlerd ChiemchanyaCase IVEY-9B06A037-EMarketing, StrategyA recent MBA graduate was about to return to the family business, Biomed Co., Ltd. as its general manager. Biomed's parent company, Thai Drugs Co., Ltd. has just revised Biomed's market strategy, a change that created the need to align the sales compensation system to fit with the new strategy. The new general manager was charged with this responsibility. Students will work through the path from strategy to a powerful sales compensation plan that...Starting at €8.20
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Bose Corporation: Communication Strategy for Challenging Apple's Beats by Dr. Dre
Dolan, Robert J.Case HBS-518036-EMarketingWhen a tsunami hit Southeast Asia on December 26, 2004, the leadership team at a Swedish tour company must manage a devastating crisis affecting thousands of its customers and employees in Thailand. Documents the challenges the company faced in the first ten hours of the crisis. Amid the uncertainty of those first hours, the leadership team must make a range of decisions to orchestrate the company's response and manage the rest of its business. D...Starting at €8.20
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Repositioning CARE USA
Rangan, V. Kasturi; Lee, KatharineCase HBS-509005-EMarketingTo maximize their effectiveness, color cases should be printed in color. CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the organization's transition.Starting at €8.20
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Olam International, Teaching Note
Bell, David E.; Shelman, MaryTeaching Note HBS-509056-EMarketingTeaching Note for [509002].Starting at €0.00
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Asian Agri and the Future of Palm Oil, Teaching Note
Bell, David E.; Kindred, NatalieTeaching Note HBS-512014-EMarketingTeaching Note for 511015.Starting at €0.00
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Better World Books, Teaching Note
Norton, Michael I.; Avery, Jill; Wilson, Fiona; Steenburgh, ThomasTeaching Note HBS-512106-EMarketingTeaching Note for 511057.Starting at €0.00
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Singapore Metals Limited
Gourville, John T.Case HBS-513097-EMarketingSingapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products Division are responsible for formulating a strategy for the new product. A key issue is the price to charge for the pads. The case raises issues of analyzing market potential, aligning...Starting at €8.20
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WWF-Singapore: Promoting Sustainable Seafood
Doreen KumCase IVEY-W28199-EMarketing, StrategyIn February 2021, the responsible seafood program officer for World Wide Fund for Nature Singapore (WWF-Singapore) was looking to encourage a collective change in the consumption of sustainable seafood. Promoting sustainable seafood in Singapore, however, had not been easy. Due to cultural influences and the nature of seafood trading, driving a change in the sourcing and consumption of seafood among stakeholders required significant effort and cr...Starting at €8.20
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Oversight Systems
Cespedes, Frank V.; Migdal, AmramCase HBS-817015-EMarketingThe case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia-based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included is an overview of Oversight's founding and the evolution of its offering from customized software analytics to pre-packaged software-as-a-service (SaaS) bundles, called Insights on...Starting at €8.20