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It's the Thoughts that Count (Spanish version)
Ofek, Elie; Riis, Jason; Hamilton, PaulCase HBS-513S30Marketingselecting a target application for the launch of an innovation; determining the importance of having a big name partner for the launch by an unknown start-up; considering the wisdom of taking a B2C rather than B2B approach with a novel technology; using analogous products to forecast demand and sales for a new technology.Starting at €8.20
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Emotiv Systems Inc.: It's the Thoughts that Count, Teaching Note
Ofek, Elie; Kindred, NatalieTeaching Note HBS-511072-EMarketingTeaching Note for 510050.Starting at €0.00
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TaKaDu
Ofek, Elie; Preble, MatthewCase HBS-514011-EMarketingIn December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to detect problems such as leaks, bursts, and faulty equipment within a water utility's infrastructure. Such problems caused significant water and energy loss at many utilities, led to se...Starting at €8.20
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TaKaDu, Teaching Note
Ofek, Elie; Preble, MatthewTeaching Note HBS-514083-EMarketingTeaching Note for 514011.Starting at €0.00
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Holaluz: Taking on The Spanish Energy Market
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Corsi, Elena; Moloney, EmerCase HBS-521045-EMarketingIn 2020, the three cofounders of Holaluz, a newcomer to Spain's electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy savings stemming from the panels' production. Holaluz would fund the installations via a special purpose vehicle and use the surplus energy to power neighboring Holaluz clients at lower ...Starting at €8.20