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Access Health CT: Marketing Affordable Care (A)
Quelch, John A.; Norris, MichaelCase HBS-514119-EMarketingAt the close of open-enrollment in March of 2014, Kevin Counihan, CEO of Access Health CT, Connecticut's state health insurance exchange, stops to consider the success it has experienced so far and think about how to ensure its long-term sustainability.Starting at €8.20