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Tutti Matti
Elizabeth M.A. Grasby; Ian Da SilvaCase IVEY-9B07A004-EKnowledge and Communication, MarketingThe owner of Tutti Matti, a new restaurant specializing in authentic Tuscan cuisine, opened only four months before the outbreak of Severe Acute Respiratory Syndrome (SARS) in Toronto, Canada. Tutti Matti had a successful first six months, and the early performance was encouraging. However, to continue the restaurant's success and to overcome the added challenges created by SARS, a strong and creative marketing plan was necessary.Starting at €8.20