HBSP (USA)
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Marlboro Friday (A) (Spanish version)
Silk, Alvin J.; Isaacson, BruceCase HBS-506S27MarketingOn April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major shift in strategy designed by Philip Morris to reverse the alarming declines in Marlboro's market share, which had occurred in the face of severe price competition from discount bra...Starting at €8.20
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Demand and Supply Forecasting at Air Products--Electronics Specialty Materials, Teaching Note
Kulp, Susan; Randall, Taylor; Kanji, ZahraTeaching Note HBS-108017-ETeaching Note to (107-018).Starting at €0.00
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Vendor Compliance at Geoffrey Ryans (A)
Kulp, Susan; DeHoratius, Nicole; Kanji, ZahraCase HBS-108022-EService and Operations ManagementGeoffrey Ryans, a regional department store, faced two major issues relating to its retail furniture line: a large percentage of stock received from East Asian vendors was not in sellable condition, and furniture pieces had high customer return rates. Discusses different options for the Shipment Quality Group, including the use of vendor scorecards and product quality checks in the furniture division. Before agreeing on any particular course of a...Starting at €8.20
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American Airlines' Value Pricing (A) (Spanish version)
Silk, Alvin J.; Michael, Steven C.Case HBS-504S16MarketingWould American's bold initiative work?Starting at €8.20
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Store24 (Spanish version)
Narayanan, V.G.; Kulp, Susan; Campbell, DennisCase HBS-104S01Accounting and ControlIllustrates how nonfinancial performance measures can be used to manage a business and evaluate the success of a strategy.Starting at €8.20
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Vistakon: Lentes de Contacto Desechables 1 Day Acuvue
Silk, Alvin J.; Isaacson, Bruce; Bell, MarieCase HBS-505S13MarketingVistakon, una filial independiente y empresarial de Johnson & Johnson, fue pionera en la producción y comercialización de lentes de contacto desechables con el lanzamiento de 1987 Acuvue, la primera lente de uso prolongado desechable - lentes de contacto blandas que los pacientes usen durante un periodo de menos de dos semanas y luego abandonan. En 1993, Acuvue era la marca líder de lentes de contacto blandas en Estados Unidos. En marzo de 1994, ...Starting at €8.20
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Vendor Compliance at Geoffrey Ryans (A) & (B), Teaching Note
Kulp, Susan; DeHoratius, Nicole; Kanji, ZahraTeaching Note HBS-108029-EService and Operations ManagementTeaching Note to (108-022) and (108-023).Starting at €0.00
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American Airlines' Value Pricing (A), (B), and (C), Teaching Note
Silk, Alvin J.Teaching Note HBS-919408-EMarketingTeaching note for cases 594001, 594019, and 595037.Starting at €0.00