HBSP (USA)
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Marlboro Friday (A) (Spanish version)
Silk, Alvin J.; Isaacson, BruceCase HBS-506S27MarketingOn April 2, 1993 Philip Morris USA launched an elaborate integrated program of consumer and retail promotions of unspecified duration that effectively slashed the retail price of its flagship brand, Marlboro, by 20% in the U.S. market. This program represented a major shift in strategy designed by Philip Morris to reverse the alarming declines in Marlboro's market share, which had occurred in the face of severe price competition from discount bra...Starting at €8.20
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Anthology: Pivoting the Business Model
Ghosh, Shikhar; Payton, ChristopherCase HBS-817066-EEntrepreneurshipIn July 2014, after 18 months and eight unsuccessful product launches, the CEO of Yabbly has agreed to sell his company to a larger, well-funded startup, providing a return of capital for his investors and a home for his team. Two weeks prior to the scheduled closing, the team launches a final experiment based on the results of a customer interview. After creating a quick landing page and announcing the product launch through social media channel...Starting at €8.20
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American Airlines' Value Pricing (A) (Spanish version)
Silk, Alvin J.; Michael, Steven C.Case HBS-504S16MarketingWould American's bold initiative work?Starting at €8.20
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Yabbly (A)
Ghosh, Shikhar; Payton, ChristopherCase HBS-816030-EEntrepreneurshipIn November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question and answer application for shopping decisions, had benefited from a strong showing at the SXSW Accelerator competition and had a dedicated and engaged user base. However, Leung knew that the current growth trajectory would not lead them to the milestones needed to receive an additi...Starting at €8.20
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Connective Mobility
Nohria, Nitin; Payton, Christopher; Huberlie, AliCase HBS-816051-EEntrepreneurshipStarting at €8.20
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Scaling Yesware - The Star Performance Framework
Ghosh, Shikhar; Payton, ChristopherCase HBS-818049-EEntrepreneurshipStarting at €8.20
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Vistakon: Lentes de Contacto Desechables 1 Day Acuvue
Silk, Alvin J.; Isaacson, Bruce; Bell, MarieCase HBS-505S13MarketingVistakon, una filial independiente y empresarial de Johnson & Johnson, fue pionera en la producción y comercialización de lentes de contacto desechables con el lanzamiento de 1987 Acuvue, la primera lente de uso prolongado desechable - lentes de contacto blandas que los pacientes usen durante un periodo de menos de dos semanas y luego abandonan. En 1993, Acuvue era la marca líder de lentes de contacto blandas en Estados Unidos. En marzo de 1994, ...Starting at €8.20
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American Airlines' Value Pricing (A), (B), and (C), Teaching Note
Silk, Alvin J.Teaching Note HBS-919408-EMarketingTeaching note for cases 594001, 594019, and 595037.Starting at €0.00
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Yesware (A)
Ghosh, Shikhar; Payton, Christopher; Huberlie, AliCase HBS-816039-EEntrepreneurshipMatthew Bellows founded Yesware, a Boston-based tech startup, to solve a problem that he'd encountered as a Sales Manager: sales people hate entering data, rarely do it accurately, and almost always input data that can't be synthesized in a way that is useful for the manager. Together with a friend, he developed software to solve this problem-while also working towards the goal of founding a company that would be "the best place to work." But as ...Starting at €8.20
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Collective Academy
Ghosh, Shikhar; Payton, ChristopherCase HBS-817026-EEntrepreneurshipStarting at €8.20