Stanford Graduate School of Business (USA)
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Star Digital: Assessing the Effectiveness of Display Advertising
Narayanan S; Yildiz TCase SGSB-M347-EMarketingStar Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using return on investment information to make spending decisions. Even though the internet provided a promising platform to measure ad effectiveness, doing so for display ads was proving difficult. The t...Starting at €8.20
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Scaling ALLVP in Latin America
Ciesinski, Steve; Rosen, Howie; Feldhausen, ErikaCase SGSB-E712-EEntrepreneurshipThis case describes the development of ALLVP, a Mexico-based venture capital firm, from founding to Fund III. It discusses how Federico Antoni and Fernando Lelo de Larrea, ALLVP’s founders, positioned the firm to address unmet funding needs in Mexico’s nascent entrepreneurial market. The case also examines venture capital more broadly throughout Latin America, including the dominance of VC in Brazil, international investment, and structural barri...Starting at €8.20
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Nashton Partners II
Grousbeck, Irving H; Dodson, David; Feldhausen, ErikaCase SGSB-E738-EEntrepreneurshipThis case follows the story of Jay Davis and Jason Pananos, classmates from Harvard Business School who started a search fund, Nashton Partners. The case covers their decision to launch a search fund, their investment objectives and goals, and then the search process over a two-year period. The core of the case discusses two specific acquisition opportunities the fund is considering – United Energy Services and Vector Disease Control Inc. Ther...Starting at €8.20