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Gary Hirshberg and Stonyfield Farm, Teaching Note
Koehn, Nancy F.; Khan, Nora N.Teaching Note HBS-314019-ETeaching Note for 312122.Starting at €0.00
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Zoom Video Communications: Eric Yuan's Leadership During COVID-19, Teaching Note
Kominers, Scott Duke; Stanton, Christopher; Wu, Andy; Hull, OliviaTeaching Note HBS-821018-EStrategyTeaching note for case 821014.Starting at €0.00
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Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist
Dwojeski, Anne E.; Grundy, William; Helms, Erica; Miller, Katherine; Koehn, Nancy F.Case HBS-807145-EEntrepreneurshipMadam C. J. Walker, who has been credited as the first self-made African-American woman millionaire, created a hair-care empire after years spent as a laundress in St. Louis, Missouri. Decades before the Civil Rights movement, her company gave employment to thousands of African-American women and marketed its products around the world. Madam Walker was active in the social and political causes of her day, and used her position as a successful ent...Starting at €8.20
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Feeding America (B)
Kominers, Scott Duke; Lam, AlanCase HBS-818131-EEntrepreneurshipThis case describes how Feeding America, the third-largest nonprofit organization in the US, designed a marketplace for allocating donated food across its network of food banks. It considers the promises and pitfalls of using market-based allocation in the context of a centralized artificial currency market, and evaluates the importance of different design components in making the marketplace efficient and fair for all participants.Starting at €5.74
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Halliday's OASIS
Kominers, Scott Duke; Tempest Keller, NicoleCase HBS-819106-EEntrepreneurshipWade Watts has won control of the OASIS - a futuristic, immersive virtual reality game world. He must decide on rules, rights, and marketplace design, balancing the founding principles of the OASIS with the platform's potentially negative externalities.Starting at €8.20
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Comparative Advantage (Spanish version)
Kennedy, Robert E.; Koehn, Nancy F.Case HBS-714S19EconomicsHow nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely accepted among professional economists. Despite this wide acceptance in the professional community, the basics of international trade are still poorly understood by many policy makers a...Starting at €8.20
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Transformation and Renewal (Spanish version)
Koehn, Nancy F.; McNamara, Kelly; Khan, Nora N.; Legris, ElizabethCase HBS-315S04EntrepreneurshipTransformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how Schultz and his team saved Starbucks from near-collapse, by both executing a deep, comprehensive return to its core values and, at the same time, investing in a range of new products, customer experiences and ...Starting at €8.20
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Online Marketing at Big Skinny
Edelman, Benjamin; Kominers, Scott DukeCase HBS-911033-EInformation TechnologiesThis case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline mark...Starting at €8.20
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Starbucks Coffee Company: Transformation and Renewal, Teaching Note
Koehn, Nancy F.Teaching Note HBS-314143-EEntrepreneurshipTeaching Note for Product #314068Starting at €0.00
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Zoom Video Communications: Eric Yuan's Leadership During COVID-19
Kominers, Scott Duke; Stanton, Christopher; Wu, Andy; Gonzalez, GeorgeCase HBS-821014-EStrategyIn the first half of 2020, worldwide lockdowns caused by the COVID-19 pandemic brought explosive growth to the Zoom Video Communications platform, as people replaced in-person work and social events with videoconferencing. Months into the pandemic, CEO Eric Yuan reflects on his company's newly central role in society, and considers how to leverage the platform's broad adoption into sustainable future growth. The case also discusses Zoom's interna...Starting at €8.20