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Better Homes & Gardens Real Estate: B2B and B2C Social Media Marketing
Raymond Pirouz; Emily Chen-BendleCase IVEY-9B12A057-EEntrepreneurship, Marketing, StrategyThis case explores social media marketing as both business to business (B2B) and business to consumer (B2C) strategies. In spite of a challenging real estate environment, Better Homes and Gardens Real Estate (BHGRE) was launched in 2008 by Realogy Corporation, the largest franchisor of real estate brands in the world, to maintain and grow market share with a new type of real estate company centered around lifestyle. BHGRE has grown rapidly and ha...Starting at €8.20
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A Couple of Squares: E-Commerce Opportunities for Growth (B)
Dante Pirouz; Raymond Pirouz; Dina Ribbink; Emily Chen-BendleCase IVEY-9B13A005-EEntrepreneurship, MarketingA small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of th...Starting at €5.74
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Enterprise Risk Management at Hydro One (A)
Mikes, AnetteCase HBS-109001-EAccounting and ControlAn early adopter of Enterprise Risk Management, energy giant Hydro One anticipated new threats and opportunities in an industry that faced climate change and carbon legislation, the deregulation of electricity markets, and the greater adoption of renewablStarting at €8.20
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Enterprise Risk Management at Hydro One (B): How Risky are Smart Meters
Mikes, Anette; Hamel, DominiqueCase HBS-112073-EAccounting and ControlThis case enables students to simulate a risk management workshop based on the description of an innovative capital project in the energy sector. Students will discuss, assess, and vote on the riskiness of the Smart Meters project and experience the dynamics of a risk workshop.Starting at €5.74
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Enterprise Risk Management at Hydro One (B): How Risky Are Smart Meters, Teaching Note
Mikes, Anette; Migdal, AmramTeaching Note HBS-114101-EAccounting and ControlTeaching note for case 112073.Starting at €0.00
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Jet Propulsion Laboratory, Teaching Note
Mikes, AnetteTeaching Note HBS-110091-EAccounting and ControlTeaching Note for 110031.Starting at €0.00
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Enterprise Risk Management at Hydro One - Multimedia
Mikes, AnetteTeaching Note HBS-111036-EAccounting and ControlTeaching Note for 110707.Starting at €0.00
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Jet Propulsion Laboratory (Spanish version)
Kaplan, Robert S.; Mikes, AnetteCase HBS-111S28Accounting and ControlThe case, in a non-profit project-oriented setting, introduces fundamental risk management principles and processes that are easily applicable to private sector settings. Gentry Lee, senior systems engineer and de-facto chief risk officer, is applying a new comprehensive risk management system to a $600 million high-profile Mars landing mission. The case illustrates JPL's risk culture for high-visibility and expensive missions in the post-Challen...Starting at €8.20
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Enterprise Risk Management at Hydro One (A) (Spanish version)
Mikes, AnetteCase HBS-113S12Accounting and ControlAn early adopter of Enterprise Risk Management, energy giant Hydro One anticipated new threats and opportunities in an industry that faced climate change and carbon legislation, the deregulation of electricity markets, and the greater adoption of renewable technologies. CEO Laura Formusa felt Hydro One's risk profile had shifted, to the extent that she had to ask herself -- was the strategy tenable? The case provides a rich description of Enterpr...Starting at €8.20
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HootSuite: Monetizing the Social Media Dashboard
Raymond Pirouz; Ken MarkCase IVEY-9B12A058-EEntrepreneurship, MarketingHootSuite is one of the fastest growing SaaS (Software as a Service) social media dashboards on the market. The company’s vice-president of business development needs to determine the best strategy for segmenting and monetizing HootSuite users. He needs to introduce a tiered pricing plan that generates revenues without alienating users.Starting at €8.20