Stanford Graduate School of Business (USA)
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The Political Economy of Ethanol Policy in the U.S. and Brazil
Casey, Katherine; Johnson, ChristyCase SGSB-P103-EStrategyThis case focuses on the political economy of ethanol policy in the United States and Brazil. The cases outlines policies put in place by the governments of the United States and Brazil to bolster the ethanol industry and the role of politics and interest groups.Starting at €8.20
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Atmel: Igniting the B2C in B2B -Teaching Note
Shiv, Baba; Hoyt, DavidTeaching Note SGSB-M360TN-EMarketingAtmel Corporation is a manufacturer of semiconductors (chips). It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows. In 2012, it hired Sander Arts as Vice President of Marketing. Arts was not an engineer, and had very different ideas about how marketing could add value to the company. For instance, he believed tha...Starting at €0.00
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The Seattle Center Arena (A): Can't Find a Better Man
Foster, George; Johnson, ChristyCase SGSB-SPM56A-EService and Operations ManagementOn December 5, 2018 The Oak View Group (OVG) broke ground on the Seattle Center Arena (SCA) project. The cost of the project was not insignificant—and it continued to rise. Originally projected to cost $564 million, at groundbreaking the price tag stood at $850 million. Seattle sports fans were thrilled with the project. The city of Seattle had been without a winter sports team since 2008 when the Seattle SuperSonics, a National Basketball ...Starting at €8.20
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Google.org
Arrillaga-Andreessen, Laura; Johnson, ChristyCase SGSB-SM351-EStrategyThis case highlights how corporate philanthropies are distinct from other philanthropic institutions in terms of motivations, incentives and giving models. The case focuses on how Google.org leverages their assets to support the missions and initiatives of the organizations they fund. It also aims to explore how the team at Google.org thinks about the tradeoffs and challenges of aligning the company’s business strategy with their social justice ...Starting at €8.20
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SAP Design Thinking Part A (Spanish version)
Shiv, Baba; Saucedo, MattCase SGSB-SM250A Spanish VersionStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €8.20
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SAP Design Thinking Part B (Spanish version)
Shiv, Baba; Saucedo, MattCase SGSB-SM250B Spanish VersionStrategyThe SAP Design Thinking case follows the path of Sam Yen, Chief Design Officer at SAP, on his quest to infuse design thinking into the SAP organization. Through a series of programs and events, Yen discovered that while employees of the multinational conglomerate expressed interest in leveraging design thinking in their work, they never seemed to follow through with it. Yen and his design team experimented with a plethora of tactics—ranging from ...Starting at €8.20
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The Seattle Center Arena (B): The Battle for the Arena
Foster, George; Johnson, ChristyCase SGSB-SPM56B-EService and Operations ManagementOn December 5, 2018 The Oak View Group (OVG) broke ground on the Seattle Center Arena (SCA) project. The cost of the project was not insignificant—and it continued to rise. Originally projected to cost $564 million, at groundbreaking the price tag stood at $850 million. Seattle sports fans were thrilled with the project. The city of Seattle had been without a winter sports team since 2008 when the Seattle SuperSonics, a National Basketball ...Starting at €5.74
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The Seattle Center Arena (A): Bringing the NHL to Seattle
Foster, George; Johnson, ChristyCase SGSB-SPM56C-EService and Operations ManagementOn December 5, 2018 The Oak View Group (OVG) broke ground on the Seattle Center Arena (SCA) project. The cost of the project was not insignificant—and it continued to rise. Originally projected to cost $564 million, at groundbreaking the price tag stood at $850 million. Seattle sports fans were thrilled with the project. The city of Seattle had been without a winter sports team since 2008 when the Seattle SuperSonics, a National Basketball ...Starting at €8.20