HBSP (USA)
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Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
Quelch, John A.; Rodriguez, MargaretCase HBS-515050-EMarketingIn October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion sales worldwide in 2013. The new toothpaste was clinically proven to reduce and prevent cavities more effectively than toothpaste with the same level of fluoride alone. All maj...Starting at €8.20
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Nehemiah Mfg. Co.: Providing a Second Chance
Chu, Michael; Trelstad, Brian; Masko, JohnCase HBS-320008-EBusiness Ethics and Corporate Social ResponsibilityIn 2009, Dan Meyer and Richard Palmer, two veterans of the fast-moving consumer goods (FMCG) industry, founded Nehemiah Manufacturing to build FMCG brands while providing jobs to Cincinnati, Ohio's beleaguered urban core. Two years later, the pair made thStarting at €8.20
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E-Cigarettes: Marketing Versus Public Health
Quelch, John A.; Rodriguez, MargaretCase HBS-514059-EMarketingTo maximize their effectiveness, color cases should be printed in color. Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance that teens would easily develop nicotine addictions from smoking the fruit-flavored products. Manufacturers a...Starting at €8.20
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Nehemiah Mfg. Co.: Providing a Second Chance, Teaching Plan
Trelstad, Brian; Masko, JohnTeaching Note HBS-321133-EBusiness Ethics and Corporate Social ResponsibilityTeaching plan for case 320008.Starting at €0.00
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Janet Ames (A) (Spanish Version)
Trelstad, BrianCase HBS-321S04Knowledge and CommunicationStarting at €8.20
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Janet Ames (C) (Spanish Version)
Trelstad, BrianCase HBS-321S06Knowledge and CommunicationStarting at €5.74
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Patagonia: "Earth Is Now Our Only Shareholder"
Trelstad, Brian; Hsieh, Nien-he; Norris, Michael; Pinckney, SusanCase HBS-323057-EBusiness Ethics and Corporate Social ResponsibilityPatagonia's change of ownership from a privately held company to a perpetual purpose trust and 501(c)(4) nonprofit in order to use the company's profit to fight the environmental crisis and be a model for future businesses.Starting at €8.20