HBSP (USA)
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PV Technologies, Inc.: Were They Asleep at the Switch (Spanish Version)
Cespedes, Frank V.; Badame, DianeCase HBS-913S02MarketingPV Technologies, Inc. es un fabricante líder en la industria de los inversores fotovoltaicos utilizados para convertir la salida de corriente continua de los paneles solares en corriente alterna de la red eléctrica comercial. En conjunción con una solicitud de propuesta, más grandes realiza los clientes de la compañía una evaluación de rutina y ocupa el tercer PV Tecnologías detrás de dos principales competidores. El director de ventas y marketin...Starting at €8.20
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Walmart's Online Challenge: Amazon.com
Koning, RembrandCase HBS-719461-EStrategyIn 2015, the Department of Veterans Affairs (VA) ran the largest healthcare system in the United States, with over 1,700 sites of care that served nearly 9 million veterans. One year earlier, a scandal had erupted over a cover-up of the excessive wait times veterans faced to get medical appointments in some VA facilities. The fallout led to the resignation of the Secretary of Veterans Affairs, a criminal investigation by the Federal Bureau of Inv...Starting at €8.20
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Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Quelch, John A.; Badame, DianeTeaching Note HBS-914502-EMarketingTeaching Note for Product #914501Starting at €0.00
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Are Americans Ready for Healthy Dark Chocolate? (Spanish version)
Quelch, John A.; Badame, DianeCase HBS-915S03MarketingAndrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is the first time Montreaux USA, an offshoot of a Swiss confectioner, has created a product specifically for U.S. chocolate consumers. The case explains the steps Torres and her NPD te...Starting at €8.20
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Framebridge (A): Reimagining Custom Framing
Koning, Rembrand; Dadlani, AliciaCase HBS-723352-EStrategyIn December 2018, Susan Tynan, founder and CEO of Framebridge, a four-year-old venture-backed startup that sold online custom framing, formulated plans for the future. Her vision was to revolutionize the $4 billion industry by making custom framing easy, transparent, and affordable by leveraging digital technology and automation. Early demand for the product was strong, and Framebridge began experimenting in retail. The company built a high-tech,...Starting at €8.20
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PV Technologies, Inc.: Were They Asleep at the Switch
Cespedes, Frank V.; Badame, DianeCase HBS-913505-EMarketingPV Technologies, Inc. is an industry-leading manufacturer of photovoltaic inverters used to convert the direct current output of solar panels into alternating current for the commercial power grid. In conjunction with a request for proposal, the company's largest customer performs a routine evaluation and ranks PV Technologies third behind two key competitors. The director of sales and marketing must weigh the possible consequences of the report ...Starting at €8.20
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Thinx, Inc. - Breaking Barriers in Feminine Care (Abridged)
Koning, Rembrand; Ofek, Elie; Keller, NicoleCase HBS-721021-EStrategyAn examination of the strategic marketing challenges facing Thinx as it tries to grow in the face of menstruation taboos and competition from large incumbents.Starting at €8.20
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Matching Markets for Googlers
Cowgill, Bo; Koning, RembrandCase HBS-718487-ELeadership and People ManagementThis case describes how Google designed and launched an internal matching market to assign individual workers with projects and managers. The case evaluates how marketplace design considerations -- and several alternative staffing models -- could affect the company's goals and workers' well-being. It discusses the details of implementation as well as the intended (and unintended) consequences of the internal match system. The case concludes wit...Starting at €8.20
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P.V. Technologies, Inc.: Were They Asleep at the Switch, Teaching Note
Cespedes, Frank V.; Badame, DianeTeaching Note HBS-913506-EMarketingTeaching Note for Product #913505.Starting at €0.00