HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Protecting the WTO Ministerial Conference of 1999, Teaching Note
Leonard, Herman B.; Giles, DavidTeaching Note HBS-HKS566-EStrategyTeaching Note for HKS456 and HKS455.Starting at €0.00
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Tennessee Responds to the 2009 Novel H1N1 Influenza A Pandemic
Giles, David; Howitt, ArnoldCase HBS-HKS680-EStrategyThe 2009 H1N1 influenza pandemic posed enormous challenges for state health departments across the U.S. This case focuses on the experience of Tennessee - which endured an intense resurgence of the disease in late summer and early fall 2009 - and explores, in particular, how state health officials, working with their partners from local government and the private sector, mobilized in advance of this second wave of the disease. An array of prepare...Starting at €8.20
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Moving People out of Danger (B): Special Needs Evacuations from Gulf Coast Hurricanes
Giles, David; Howitt, ArnoldCase HBS-HKS700-EStrategyIn late summer 2005, Hurricane Katrina - the worst natural disaster in U.S. history - wreaked havoc along the Gulf Coast, causing massive loss of life and property damage. (Just a few weeks later, Hurricane Rita would inflict even more suffering across much of the same area.) The evacuation of special needs individuals (e.g., the institutionalized, those with medical conditions, people without access to cars, etc.) from New Orleans was especially...Starting at €5.74
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Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00
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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineTeaching Note HBS-518068-EMarketingTeaching note for case 518024.Starting at €0.00
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On the Frontlines of a Pandemic: Texas Responds to 2009 Novel H1N1 Influenza A
Giles, David; Howitt, ArnoldCase HBS-HKS678-EStrategyIn the spring of 2009, cases of a previously unidentified strain of influenza began appearing in Mexico and the southwestern U.S. Within just a few months, outbreaks of 2009 Novel H1N1 (commonly referred to as Swine Flu) were so widespread that the World Health Organization declared its first influenza pandemic in over forty years. This case focuses on how state health officials in Texas, which experienced some of the first cases of H1N1, organiz...Starting at €8.20
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On the Frontlines of a Pandemic: Texas Responds to 2009 Novel H1N1 Influenza A & Tennessee Responds to the 2009 Novel H1N1 Influenza A Pandemic, Teaching Note
Giles, David; Howitt, ArnoldTeaching Note HBS-HKS679-EStrategyIn the spring of 2009, cases of a previously unidentified strain of influenza began appearing in Mexico and the southwestern U.S. Within just a few months, outbreaks of 2009 Novel H1N1 (commonly referred to as Swine Flu) were so widespread that the World Health Organization declared its first influenza pandemic in over forty years. This case focuses on how state health officials in Texas, which experienced some of the first cases of H1N1, organiz...Starting at €0.00