HBSP (USA)
-
Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
-
A Tampa "Town Hall" Forum Goes Awry: Anatomy of a Public Meeting Fiasco, Teaching Note
Varley, Pamela; Fung, ArchonTeaching Note HBS-HKS677-EStrategyThis case describes a health care town hall meeting that was derailed by vocal protesters. The case was designed for a very specific teaching purpose: to discuss a variety of alternatives to the tried and true town hall meeting format which, the sponsoring professor believes, is not only quite vulnerable to disruption, but is not a terribly effective or democratic way to involve the public in local decision-making, to begin with. Underlying the c...Starting at €0.00
-
Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
-
Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00
-
Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
-
Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineTeaching Note HBS-518068-EMarketingTeaching note for case 518024.Starting at €0.00
-
Antanas Mockus: The Prohibition of Fireworks in Bogot
Fung, Archon; Lurye, InessaCase HBS-HKS790-EEconomicsIn 1994, Antanas Mockus, an unlikely politician and former President of the prestigious National University of Colombia, became Bogot 's first independent mayor, bringing with him a unique vision of harmonious citizenship. The city's new leadership under Mockus, unlike in the past, included academics and researchers, who helped create a raft of new initiatives designed to align public behavior with the rule of law, through education and positive...Starting at €8.20
-
Antanas Mockus: The Prohibition of Fireworks in Bogot - Sequel
Fung, Archon; Lurye, InessaCase HBS-HKS791-EEconomics"In 1994, Antanas Mockus, an unlikely politician and former President of the prestigious National University of Colombia, became Bogot 's first independent mayor, bringing with him a unique vision of harmonious citizenship. The city's new leadership under Mockus, unlike in the past, included academics and researchers, who helped create a raft of new initiatives designed to align public behavior with the rule of law, through education and positiv...Starting at €8.20
-
"Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (B)
Leonard, Herman; Lee, Henry; Fung, Archon; Scott, EstherCase HBS-KS1049-ESupplement case for KS1016.Starting at €5.74
-
Antanas Mockus: The Prohibition of Fireworks in Bogot , Teaching Plan
Datla, Anjani; Fung, ArchonTeaching Note HBS-KS1306-EEconomicsTeaching plan for cases HKS790 and HKS791.Starting at €0.00