HBSP (USA)
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TripIt: The Traveler's Agent
Applegate, Lynda M.; Piccoli, Gabriele; Brohman, KathrynCase HBS-809059-EEntrepreneurshipIn July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers' bookings from many top travel Websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user b...Starting at €8.20
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Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-810140-EEntrepreneurshipAtlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.Starting at €8.20
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Divided We Stand: Gay Marriage Rulings and Official Disobedience
Winig, Laura; Robichaud, ChristopherCase HBS-KS1199-EOn June, 26, 2013, the U.S. Supreme Court determined that the federal Defense of Marriage Act violated the U.S. Constitution's Fifth Amendment protection of equal liberty, effectively overturning the law. Pennsylvania, however, banned same-sex marriage. Despite the state law, D. Bruce Hanes, a register of wills in Pennsylvania, agreed to honor a request from two women seeking a same-sex marriage license-an act of official disobedience that immedi...Starting at €8.20
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Money & Morals: The Minimum Wage and the American South
Varley, Pamela; Robichaud, ChristopherCase HBS-KS1233-EEconomicsIn 2014, U.S. President Barack Obama called on Congress to raise the federal minimum wage from $7.25 per hour to $10.10. To the surprise of no one, Congressional Republicans blocked the move, as they had a similar proposal the year before. Seeing little hope of federal action, wage activists turned their sights on state and local governments. Riding a tide of popular support, dozens of jurisdictions voted in hikes in their own state and city mini...Starting at €8.20
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Hero or Traitor Edward Snowden and the NSA Spying Program
Winig, Laura; Robichaud, ChristopherCase HBS-HKS798-EEconomicsOn June 5, 2013, a London newspaper reported that the United States National Security Agency (NSA) was collecting the telephone records of millions of Verizon customers in the U.S. The story was the first of many top secret revelations about the NSA's spying programs, leaked by Edward Snowden, a former NSA contractor. The case examines Snowden's actions and motivations and asks students to consider the repercussions of whistleblowing/leaking on t...Starting at €8.20
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TripIt: The Traveler's Agent, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-816069-EEntrepreneurshipTeaching note for case 809059.Starting at €0.00
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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Carnival Cruise Lines (Spanish version)
Applegate, Lynda M.; Kwortnik, Robert J.; Piccoli, GabrieleCase HBS-808S11StrategyHighlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.Starting at €8.20
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Role Responsibility, Official Disobedience, and the Supreme Court's Ruling on the Defense of Marriage Act, Teaching Plan
Robichaud, Christopher; Winig, LauraTeaching Note HBS-KS1177-EEconomicsTeaching plan for case HKS793. In June, 2013, the U.S. Supreme Court determined that the federal Defense of Marriage Act violated the U.S. Constitution's Fifth Amendment protection of equal liberty, effectively overturning the law. Pennsylvania, however, banned same-sex marriage. Despite the state law, D. Bruce Hanes, a register of wills in Pennsylvania, agreed to honor a request from two women seeking a same-sex marriage license-an act of offici...Starting at €0.00
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Experience! The Finger Lakes: The Groupon Partnership Decision (B)
Applegate, Lynda M.; Dev, Chekitan S.; Piccoli, Gabriele; Peinado, Arnold B.Case HBS-814078-EEntrepreneurshipStarting at €5.74