HBSP (USA)
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The CEO of General Electric on Sparking an American Manufacturing Renewal
Immelt, Jeffrey R.Article HBS-R1203A-ELeadership and People ManagementAbout 30 years ago, as its appliances business became less profitable, GE began moving manufacturing to low-cost countries in a combination of joint ventures and outsourcing. But competitors soon emerged in developing markets; shipping and materials costs rose; wages increased in China and elsewhere; and GE didn't control the supply chain. Finally, core competency was an issue: the company's most innovative appliance-design work is done in the Un...Starting at €8.20