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Masco Corp. (A) (Spanish version)
Porter, Michael E.; Montgomery, Cynthia A.; Moorman, Charles W.Case HBS-315S11StrategyDescribes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy course on corporate strategy for diversified firms.Starting at €8.20
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Competing on Resources (Spanish version)
Collis, David J.; Montgomery, Cynthia A.Article HBS-R0807NStrategyHow do you create and sustain a profitable strategy? Many approaches have focused managers' attention inward, urging them to build a unique set of corporate resources and capabilities. In practice, however, identifying and developing core competence too often becomes a feel-good exercise that no one fails. Collis and Montgomery, of Harvard Business School, explain how a company's resources drive its performance in a dynamic competitive environmen...Starting at €8.20
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Newell Rubbermaid: Estrategia en transición
Montgomery, Cynthia A.; Kaufman, Rhonda; Winkler, Carole A.Case HBS-713S18StrategyDescribe la transformación de la estrategia a nivel corporativo de la empresa. Comienza por trazar la estrategia que llevó al éxito impresionante Newell Co. durante casi tres décadas. La estrategia consistente internamente altamente integrado se adapta para la fabricación y venta de un género particular de los productos a un determinado tipo de cliente. A mediados de la década de 1990, Newell se encontró con algunos cambios en su entorno competit...Starting at €8.20