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Moving Toward Environmental Sustainability (Spanish version)
Lee, Deishin; Bony, LionelCase HBS-612S13Service and Operations Managementdesign decisions, manufacturing, and supply chain management. The proximate decision point in the case is whether the company should replace the polyvinyl chloride (PVC) material in the arm pads of the Mirra chair. PVC was a highly toxic material to manufacture and dispose of and thus violated the C2C protocol. However, it was the standard material for arm pads and many other parts in the office furniture industry as it was durable, scratch resi...Starting at €8.20
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Polyface: The Farm of Many Faces, Teaching Note
Lee, DeishinTeaching Note HBS-612054-EService and Operations ManagementTeaching Note for 611001.Starting at €0.00
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Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability, Teaching Note
Lee, DeishinTeaching Note HBS-609013-EService and Operations ManagementTeaching Note for [607003].Starting at €0.00
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Who Owns the Whale (Abridged)
Teixeira, Thales S.; Bell, David E.Case HBS-515108-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Starting at €8.20
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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCase HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Starting at €8.20
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Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability
Lee, Deishin; Bony, LionelCase HBS-607003-EService and Operations ManagementHerman Miller, an office furniture supplier, decided to implement the cradle-to-cradle (C2C) design protocol during the design of its mid-level office chair, Mirra. The C2C protocol was a set of environmentally friendly product development guidelines created by architect William McDonough and chemist Michael Braungart. The essence of this protocol was to eliminate waste and potentially harmful materials by designing the product so that, at the en...Starting at €8.20
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Marketing Communications
Teixeira, Thales S.Case HBS-513041-EMarketingThis note identifies the main issues involved in the effective management of the marketing communications process. It first defines the purpose of communication. Then it classifies the tools available to communicate with consumers. In the sequel, it elaborates on how consumers respond to communication attempts. Finally, it lays out a framework for marketers to manage the entire communication process.Starting at €8.20
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Who Owns the Whale
Teixeira, Thales S.; Bell, David E.Case HBS-515107-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Starting at €8.20
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Polyface: The Farm of Many Faces
Lee, Deishin; van Sice, StephanieCase HBS-611001-EService and Operations ManagementThis case explores a method of value creation through exploiting synergies that exist in an environment where there is diversity. The context of the case is a farm where biodiversity is leverage to create value. This is contrasted to industrial farming which operates on the principles of economies of scale. The case also provides an opportunity for students to discuss the environmental impact of different types of operating systems.Starting at €8.20
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Harvest: Organic Waste Recycling with Energy Recovery (A)
Lee, Deishin; Ata, Baris; Tongarlak, Mustafa H.Case HBS-611033-EService and Operations ManagementThis case describes the waste management industry and a clean technology solution for landfill diversion and renewable energy production. The (A) case focuses on the operational characteristics of waste management and waste to energy, as well as the characteristics of the waste management industry. The intent of the (A) case is to have students perform operational analysis on the organic waste-to-energy process to evaluate whether a potential new...Starting at €8.20