Ivey Business School (Canada)
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Nudestix: Thriving in Spite of a Global Pandemic
Lee Watkiss; Samantha KrolCase IVEY-9B21M026-ELeadership and People Management, StrategyAs 2019 ended, the founder and chief executive officer of Nudestix Inc. (Nudestix) had overseen phenomenal growth during the firm’s five years of operation. However, the company was about to encounter a series of issues as a result of the global COVID-19 pandemic that resulted in lockdowns, stay-at-home orders, and closures of non-essential businesses around the world. Nudestix, like many companies, suffered a severe decline in revenue. How could...Starting at €8.20
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Grameen America: Lifting America Campaign under Lockdown
Lee Watkiss; Jayshree BhargavaCase IVEY-W25825-EStrategyBy early 2020, Mindee Barham, vice-president of development at the microfinancing organization Grameen America, which focused on empowering low-income female entrepreneurs by offering them microloans to develop and grow their own businesses, had overseen the successful implementation of the first year of Grameen America’s ten-year Lifting America campaign for strategic growth. This campaign was intended to increase membership to 400,000 people; t...Starting at €8.20