HBSP (USA)
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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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Andina Bottling Co. (Spanish version)
Narayanan, V.G.; Ballve, AlbertoCase HBS-104S03Information TechnologiesAndina Bottling desarrolla un sistema de información para monitorear el desempeño y funcionamiento de sus diferentes filiales nacionales y extranjeros.Starting at €8.20
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La cadena de suministros en primer plano: The Video Vault
Narayanan, V.G.; Brem, LisaCase HBS-116S10Accounting and ControlLos propietarios de la lucha Video Vault para determinar los niveles óptimos de siembra de videos caseros en una industria plagada con las nuevas tecnologías, los nuevos paradigmas de fijación de precios, y la fuerte presión competitiva de las grandes cadenas nacionales. La enseñanza de Propósito: Para demostrar el papel de los contratos de incentivos en el logro de coordinación de la cadena de suministro.Starting at €8.20
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Owens & Minor, Inc. (A) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-110S18Accounting and ControlA forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the product since the existing cost-plus pricing structure made it impossible for O&M to price services appropriately. The case also explores the customer resistance to his new proposa...Starting at €8.20
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Delta/Signal Corp. (Spanish version)
Narayanan, V.G.; Brem, Lisa; Packard, MatthewCase HBS-119S04Accounting and ControlThis auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and objectives. Will the balanced scorecard approach help his leadership team create an action plan that makes sense for the company's strategy? This case is designed to be used with the "Balanced Scorecard Simulation Game."Starting at €8.20
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Store24 (Spanish version)
Narayanan, V.G.; Kulp, Susan; Campbell, DennisCase HBS-104S01Accounting and ControlIllustrates how nonfinancial performance measures can be used to manage a business and evaluate the success of a strategy.Starting at €8.20
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Aligning Incentives in Supply Chains (Spanish version)
Narayanan, V.G.; Raman, AnanthArticle HBS-R0411FService and Operations ManagementIf the firms work together to serve consumers, they will all win. However, they can do that only if incentives are aligned. Companies must acknowledge that the problem of incentive misalignment exists and then determine its root cause and align or redesign incentives. They can improve alignment by, for instance, adopting revenue-sharing contracts, using technology to track previously hidden information, or working with intermediaries to build tr...Starting at €8.20