HBSP (USA)
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Lofty Missions, Down-to-Earth Plans (Spanish version)
Rangan, V. KasturiArticle HBS-R0403JBusiness Ethics and Corporate Social ResponsibilityMost nonprofits make program decisions based on a mission rather than a strategy. They rally under the banner of a particular cause. And because their causes are so worthwhile, they support any programs that are related to their core missions. It's hard to fault people for trying to improve the state of the world, but that approach to making decisions is misguided. Acting without a clear, long-term strategy can stretch an agency's core capabiliti...Starting at €8.20
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Merrill Lynch: Integrated Choice (Spanish Version)
Rangan, V. Kasturi; Bell, MarieCase HBS-502S33MarketingEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Merrill Lynch, una firma de corretaje de servicio completo con $ 1,5 billones en activos de clientes, está siendo atacada por tanto de descuento y las firmas de corretaje electrónico. Responde con Inte...Starting at €8.20
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Contadina Pasta & Pizza (A) (Spanish version)
Rangan, V. Kasturi; Bell, MarieCase HBS-503S11MarketingNestle Co.'s Refrigerated Foods Division has very successfully launched its Contadina brand pasta and sauces. The new product has achieved nearly $100 million in sales in three years. The division now considers an extension into the pizza line. This case provides a detailed look at the use of simulated test markets to forecast a new product's potential.Starting at €8.20
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Comercializando la Liga Nacional de Hockey
Rangan, V. Kasturi; Bell, MarieCase HBS-503S54MarketingUna tercera parte de los equipos 24 de la Liga Nacional de Hockey (NHL) no son rentables. Otro tercio son poco rentable. Este caso proporciona los antecedentes y estudios de mercado para ayudar a los directivos de las decisiones maquillaje NHL pertenecientes a cómo les gustaría hacer crecer la base de fans. Las dos opciones bajo consideración son publicidad de la red y de base comercialización.Starting at €8.20
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Atlas Copco (A): obtener y crear los canales de Distribución
Rangan, V. KasturiCase HBS-506S08MarketingAtlas Copco, una empresa sueca, mantiene la mayor cuota de mercado para los compresores de aire en todo el mundo. Sin embargo, sus intentos de entrar en los mercados de Estados Unidos no han tenido éxito. El caso describe una serie de maniobras de distribución estratégicas implementadas por la empresa que le permiten mejorar la cuota de mercado de aproximadamente 1% a 10% en diez años. El objetivo es obtener una comprensión de lo que está involuc...Starting at €8.20
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Terumo (C) (Spanish Version)
Godes, David B.; Egawa, Masako; Yamazaki, MayukaCase HBS-510S03MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Este caso proporciona una información actualizada sobre la decisión de la empresa en cuanto a su estrategia de ventas para sus productos de EE.UU. catéter y el progreso del paquete de soluciones. También se analiza la expansión de la firma del "Pranex médica", una formación y reunión espacio único que ofrece facilidad para médicos y enfermeras.Starting at €5.74
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Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A) (Spanish version)
Rangan, V. KasturiCase HBS-513S02StrategyLocated in the highlands of Peru, the Tintaya copper mine has long been a source of intense conflict between local community members and mine operators. The mine, which was owned and managed first by the Peruvian state and later by BHP Billiton, stands on 2,300 hectares of land expropriated from local subsistence farmers. In 2000, to contest this loss of land, mining-related environmental degradation, and allegations of human rights abuses, a coa...Starting at €8.20
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Lotus Development Corporation. El dilema: venta directa o distribución
Rangan, V. Kasturi; Scott, Douglas R.Case HBS-514S14MarketingLotus Development Corp., la firma número uno Microsoftware ha vendido tradicionalmente a sus clientes a través de una red de distribuidores distribuidor minorista. A principios de 1986, la compañía está considerando la opción de vender directamente a los grandes clientes corporativos. Se espera que los estudiantes para analizar los pros y los contras de tal cambio en la toma de sus decisiones.Starting at €8.20
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Health Leads: Reaching for Impact (A)
Rangan, V. Kasturi; Appleby, SarahCase HBS-517022-EExplores strategies to achieve system-level impact for a nonprofit focused on addressing patients' basic social needs through healthcare institutions. Founded in 1996 with a volunteer-staffed help desk at Boston Medical Center connecting low-income patients with basic resources like heating assistance, job training, and childcare programs, by 2013 the nonprofit had grown to 6 cities and 1,000 volunteers serving over 11,000 patients annually. At t...Starting at €8.20
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Health Leads: Reaching for Impact (Abridged)
Rangan, V. Kasturi; Appleby, SarahCase HBS-517024-EA nonprofit in the healthcare arena explores strategies to achieve system-level impact. Founded in 1996 with a volunteer-staffed help desk at Boston Medical Center connecting low-income patients with basic resources like heating assistance, job training, and childcare programs, by 2013 the nonprofit had grown to 6 cities and 1,000 volunteers serving over 11,000 patients annually. At the end of a successful "proof plan" period, Health Leads Co-Fou...Starting at €8.20