Default Category
-
Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
-
Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
-
Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
-
Transforming Verizon: A Platform for Change (Spanish Version)
Kanter, Rosabeth Moss; Bird, MatthewCase HBS-314S06Knowledge and CommunicationUn nuevo CEO pasos en los zapatos de su predecesor muchos años de servicio que habían creado las telecomunicaciones estadounidenses gigantes a través de una serie de adquisiciones y, antes de partir, habían iniciado el reposicionamiento estratégico de la compañía. El nuevo CEO refleja en los éxitos recientes de Verizon, algunos de los cuales se llevó, y consideró la manera de garantizar que el equipo seguirá aumentando a nuevos desafíos. Él sabía...Starting at €8.20
-
Robert Whelan and the Student Loan Crisis (A)
Kanter, Rosabeth Moss; Leskinen, OliviaCase HBS-313009-EBob Whelan developed an idea with partners that was a seed before his fellowship year and seemed to address a significant national challenge - college financing - with a creative concept and experience from his years in venture capital. His nonprofit was called 13th Avenue Funding and it provided equity as an alternative to debt for students to finance college. Since he first set out on his journey, he faced a lot of resistance and difficulty in ...Starting at €8.20
-
Advanced Leadership in Public Education: Tools for Tackling Change from Outside the Building In
Kanter, Rosabeth Moss; Yatsko, PamelaCase HBS-315019-EEntrepreneurshipIf you want to create change in public education but are not a school principal or other traditional public education leader, what do you need to do? This long, integrated background note examines the inspiring models and stories of individuals who are improving outcomes for low-income students through innovative social ventures. It shows how small innovations that start outside the traditional public education establishment get off the ground an...Starting at €8.20
-
Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge
Kanter, Rosabeth Moss; Khurana, Rakesh; Penrice, DanielCase HBS-315057-ERaymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an Advanced Leadership Fellow, and his efforts to establish and grow a nonprofit organization, MetroMorphosis, with a mission "to develop and mobilize a critical mass of citizens in i...Starting at €8.20
-
The State of U.S. Public Health: Challenges and Trends
Kanter, Rosabeth Moss; Koh, Howard; Yatsko, PamelaCase HBS-316001-EThe World Health Organization defines health as "a state of complete physical, mental, and social well-being and not merely the absence of disease and infirmity." For many Americans, the World Health Organization's definition of true health seems unattainable, given the multitude of complex problems plaguing the U.S. health system. The United States over the last 50 years has focused most of its health resources on providing medical care for indi...Starting at €8.20
-
Raymond Jetson's MetroMorphosis ... Baton Rouge, Teaching Note
Kanter, Rosabeth Moss; Hamilton, Tessa Natanay; Malone, Ai-Ling JamilaTeaching Note HBS-316033-ETeaching note for case 315057. Building on his successes as a politician and preacher in Baton Rouge, Louisiana, Rev. Raymond Jetson sought to empower Baton Rouge citizens to innovate solutions for their community challenges. After stepping down as the head of the Louisiana Family Recovery Corps, Jetson became interested in the Advanced Leadership Initiative (ALI) at Harvard University. When his ALI cohort expressed interest in visiting his home...Starting at €0.00
-
Howard Fischer, Eric Jacobsen, and Gratitude Railroad's Impact Investing
Kanter, Rosabeth Moss; Choate, Dan LennoxCase HBS-316047-EIn 2013, Howard Fischer (hedge fund founder) and Eric Jacobsen (serial entrepreneur and private equity investor) established Gratitude Railroad as a community of impact investors in nine different "tracks." Each track represented a different concept for using capitalism to impact a social or environmental problem. The founders hoped to prove that impact investing could earn market rate returns or better, while achieving a positive social and envi...Starting at €8.20