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Eyeblaster: Facilitación de la Siguiente Generación de Publicidad Online
Ofek, ElieCase HBS-508S15MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Eyeblaster gestión tiene que decidir sobre el mejor curso de acción para mantener su impulso de la habilitación de línea rica publicidad en los medios. La presión de los competidores está obligando a la empresa a reevaluar su estrategia de comercialización anterior que se centró principalmente en conseguir agencias de publicidad para su uso defensor de producto de gestión d...Starting at €8.20
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Williams Coffee Pub: The Franchising Opportunity
Gregory S. Zaric; Hui ZhangCase IVEY-9B07E020-ECorporate Governance, EntrepreneurshipAn entrepreneur is looking for business opportunities since she immigrated to London, Ontario. She has come across a franchising opportunity with Williams Coffee Pub (WCP). The promotional material for WCP indicates that annual sales for a typical restaurant can be up to $1,700,000 with a profit margin of 17.5 per cent. This business opportunity seems very attractive, however, she must do some additional investigation. The purpose of this case is...Starting at €8.20
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Gold Claim at Sturgeon Lake
Peter C. Bell; Gregory S. ZaricCase IVEY-9B09E018-ECorporate GovernanceAWARD WINNING CASE: 2009 INFORMS Case and Teaching Materials Competition, 3rd place. A freelance geologist was asked for advice regarding two mining claims to property on Sturgeon Lake, near Thunder Bay, Ontario. Specifically, he was asked if there was enough gold on the property to pursue an economically feasible mining opportunity. The geologist determined that an analytical approach would best aid the analysis of the multiple factors he would ...Starting at €8.20
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Radiation Treatment Machine Capacity Planning at Cancer Care Ontario
Jonathan Wang; Gregory S. ZaricCase IVEY-9B15E014-ECorporate GovernanceA planning analyst at Cancer Care Ontario has been tasked to recommend a strategy for allocating new linear accelerator capacity to the province’s cancer treatment centres over a five-year period. Because the introduction of additional capacity requires the investment of capital resources and long implementation timelines, accurate and timely predictions are critical to the treatment of cancer patients. The planning analyst needs to devise an all...Starting at €8.20
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Pulling the Goalie in Hockey
Gregory S. Zaric; Michael LeffCase IVEY-9B08E001-ECorporate GovernanceThe assistant coach of the Toronto Maple Leafs, had just seen the team lose. In order to increase their chance of scoring, they had added a sixth offensive skater to the ice by sending their goaltender to the bench (known as pulling the goalie) in the last 60 seconds of the game. Doing this did not give the team an advantage, in fact, a member of the opposite team was able to shoot the puck into the unguarded net, which cost the Leafs the game. T...Starting at €8.20
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Hasbro Games--Pox (A) and (B), Teaching Note
Ofek, Elie; Godes, David B.Teaching Note HBS-508112-EMarketingTeaching Note for [505046] and [505047].Starting at €0.00
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American Well: The Doctor Will E-See You Now
Ofek, Elie; Laufer, RonCase HBS-510061-EMarketingWhat is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians online or by phone and receive advice or even a diagnosis without having to visit the physician's office. American Well's co-founders, Ido Schoenberg and Roy Schoenberg, believe th...Starting at €8.20
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Pluggin In the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
Ofek, Elie; Ribatt, Polly RossCase HBS-510076-EMarketingHow will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil-fuel-powered vehicles dominated the market, it appeared consumers would have an unprecedented level of choice as to the type of car they purchased and drove. Automakers were introducing various models that used electricity for power, and other power so...Starting at €8.20
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NFL UK
Ofek, Elie; Godes, David B.; Wickersham, PeterCase HBS-510105-EMarketingThe NFL faces a decision on how to continue efforts to grow its fanbase in the UK. The decision needs to take into account lessons learned from previous NFL activities in Europe, market research on the UK sports fan and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand internationally. Alistair Kirkwood, head of NFL UK, and Chris Parsons, VP of NFL Interna...Starting at €8.20
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American Well: The Doctor Will E-See You Now, Teaching Note
Ofek, ElieTeaching Note HBS-510125-EMarketingTeaching Note for 510061.Starting at €0.00