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Wikipedia: Project Esperanza
Piskorski, Mikolaj Jan; Gorbatai, Andreea; Zuzul, TionaCase HBS-712493-EStrategyIn October 2006, Wikipedia was the largest volunteer-run on-line encyclopedia which could be freely read and edited by anyone with internet access. Within almost six years of its founding in 2001, the project had attracted hundreds of thousands of editors who had written over 1.2 million articles in English alone. Almost 10 percent of world-wide internet users accessed Wikipedia at least once a month. Just as Wales was stepping down, the editor c...Starting at €8.20
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Yammer (A)
Piskorski, Mikolaj Jan; Herman, Kerry; Smith, AaronCase HBS-713407-EStrategyIn spring 2012, Yammer was on track to become a highly successful standalone company. Yammer was a leading Enterprise Social Network (ESN), providing companies a private social network in which employees could collaborate securely and efficiently. However, later that year, Microsoft executives unexpectedly reached out with an offer to acquire Yammer for $1.2 billion and integrate Yammer into the Microsoft Office division. An integration with Micr...Starting at €8.20
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-713483-EStrategySupplement to Yammer (A), case 712-494.Starting at €5.74
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When One Business Model Isn't Enough (Spanish version)
Casadesus-Masanell, Ramon; Tarzijan, JorgeArticle HBS-R1201MStrategyTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarzijan, of the Pontificia Universidad Catolica de Chile, explore how LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights....Starting at €8.20
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Forward Integration or Horizontal Expansion? (Spanish version)
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCase HBS-706S35StrategyCelulosa Arauco is a major Chilean producer of market pulp and wood products. Owning over 1.2 million hectares of forest in Chile, Argentina, and Uruguay, the company's key advantage is the ideal growing conditions in which the company's forests are located. As of early 2004, Arauco is the third largest producer of market pulp (pulp sold on the open market) and is considering increasing its capacity, tying it with Brazilian competitor Aracruz as ...Starting at €8.20
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When One Business Model Isn't Enough
Casadesus-Masanell, Ramon; Tarzijan, JorgeArticle HBS-R1201M-EStrategyTrying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarzijan, of the Pontificia Universidad Catolica de Chile, explore how LAN has integrated a full-service international passenger model with a premium air-cargo business model while separately operating a no-frills passenger model for domestic flights....Starting at €8.20
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Social Strategy at Cisco Systems
Piskorski, Mikolaj Jan; Malter, Daniel; Smith, AaronCase HBS-714475-EStrategyIn April 2013, Jeanne Beliveau-Dunn, vice president and general manager for Learning@Cisco Systems, was planning the future of the Cisco Learning Network, an online platform hosted at Cisco.com. Since its launch in 2008, the Cisco Learning Network provided content to prepare networking professionals for certification exams, as well as social functionalities to let users interact with each other. To help realize the company's vision for "The Inter...Starting at €8.20
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Arauco (B): "Papel" in Brazil
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanCase HBS-709416-EStrategyThis is Part B to the "Arauco: Forward Integration or Horizontal Expansion?" case. This short case looks at the company in late 2007 after it has decided to invest in a Brazilian joint venture involving forests, saw mills and a paper mill. The case acts as an epilogue and allows students to revisit the concept of forward integration into paper in the Brazilian context.Starting at €5.74
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Two Ways to Fly South: Lan Airlines and Southwest Airlines, Teaching Note
Casadesus-Masanell, Ramon; Tarzijan, Jorge; Mitchell, JordanTeaching Note HBS-710422-EStrategyTeaching Note for 707414.Starting at €0.00
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foursquare
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Chen, DavidCase HBS-711418-EEntrepreneurshipThe cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 4...Starting at €8.20