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Staples, Inc. (Spanish Version)
Bell, David E.Case HBS-503S59MarketingGrapas no está satisfecho con el merchandising de su mobiliario de oficina. El caso analiza la situación, permitiendo a los estudiantes a tener en cuenta si la categoría se debe dejar caer o ser cambiado. Permite la consideración de la cartera de productos de un posicionamiento implica, y alienta un debate sobre merchandising esta categoría en particular.Starting at €8.20
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7-Eleven, Inc. (Spanish Version)
Bell, David E.; Hogan, HalCase HBS-507S03MarketingPuede 7-Eleven Estados Unidos replicar la experiencia exitosa de 7-Eleven Japón en la venta de alimentos frescos a través de tiendas de conveniencia? Describe el sistema japonés y muestra los pasos que la compañía está tomando para tratar de lograr el mismo éxito en los Estados Unidos.Starting at €8.20
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iQmetrix: The Customer Is Always Right
Chris Street; Darren Meister; Tracy ThibodeauCase IVEY-9B16M028-EEntrepreneurship, StrategyIn 2015, iQmetrix, a company founded in 1999, developed and sold point-of-sale (POS) software using the software-as-a-service model. Two iQmetrix enterprise account managers were discussing strategies for closing a software subscription deal with a large customer who asked for significant customization to be completed before the deal could be signed. The customization appeared to be critical for the customer, and the account managers thought the ...Starting at €8.20
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GM: The Opel Decision
Darren Meister; Ramasastry ChandrasekharCase IVEY-9B10M022-EStrategyIn July 2009, General Motors Company (GM),the world's second largest automotive enterprise, has come out of a bankruptcy orchestrated by the U.S. federal government. Leaner and focused after a 40-day exercise, GM is still a long way from a full-fledged financial recovery. The company is under a mandate to concentrate first on its U.S. market. Its European subsidiary, which manufactures the Opel cars, has been struggling for nearly a decade. The b...Starting at €8.20
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RONA Inc.- Dealing with Recession
Darren Meister; Ramasastry ChandrasekharCase IVEY-9B09M076-EMarketing, Service and Operations Management, StrategyIn September 2009, the president and chief executive officer (CEO) of Rona Inc. was reviewing the company's progress in relation to the ongoing economic recession. Rona was the largest retailer of hardlines in Canada. Rona had noticed definitive signs of slowdown in the third quarter of 2007 and had launched Strategic Plan 2008 - 2011 as a response. The two-phase program was nearing the completion of its first phase of Productivity, Efficiency an...Starting at €8.20
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University Health Network (UHN): The MOE-MAR Initiative
Darren Meister; Ken MarkCase IVEY-9B06E013-EInformation TechnologiesThe director of Acute Care Information Management at University Health Network is thinking about how to form a steering committee and several working groups to manage the implementation and ongoing operation of the Medication Order Entry and Medication Administration Record module. This initiative would be the most challenging and complex the IT department had ever undertaken. She would need to address the concerns of administration, physicians a...Starting at €8.20
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Canadian Air Transport Security Authority (CATSA)
Darren Meister; Ken MarkCase IVEY-9B06E018-EInformation TechnologiesIn March 2005, the vice-president and chief operating officer of the Canadian Air Transport Security Authority (CATSA), was thinking about how to best harness the business intelligence (BI) system that CATSA had implemented. From its creation in 2002, CATSA had developed an organizational structure with more than 200 managers overseeing 4,000 screening officers. In June 2003, a BI solution was developed and, in 2004, the solution was launched. Th...Starting at €8.20
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Nestl : Nutrition, Health, and Wellness
Bell, David E.; McLoughlin, Damien P.; Kindred, NatalieCase HBS-517052-EMarketingStarting at €8.20
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Hormel Foods
Bell, David E.; Kindred, NatalieCase HBS-520045-EMarketingIn 2019, CEO Jim Snee is weighing how to shape the image of Hormel Foods, one of the largest U.S. meat and food companies, at a time when the industry faces unprecedented scrutiny. Based in the small town of Austin, Minnesota, the nearly 130-year-old firm is best known for its legacy meat-based brands such as Hormel Pepperoni and Spam. It also owns brands (many acquired recently) that consumers might not associate with Hormel, such as Wholly Guac...Starting at €8.20
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Nestle
Bell, David E.; Shelman, MaryCase HBS-509001-EMarketingIn April 2008, Paul Bulcke took over as CEO of the world's largest food and beverage company. His predecessor, Peter Brabeck, had delivered 12 years of outstanding results while moving the company toward a new vision of health, nutrition, and wellness. Bulcke's challenge was to swiftly execute the vision and deliver the organic growth and improved margins necessary to meet the "Nestle model."Starting at €8.20