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Mathematics for Management Online Course: Statistics Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6019-ETeaching Note for 6007.Starting at €0.00
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Mathematics for Management Online Course: Probability Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6020-ETeaching Note for product 3350Starting at €0.00
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Quantitative Methods Online Course: Regression Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6024-ETeaching Note for 6012Starting at €0.00
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Artea (D): Discrimination through Algorithmic Bias in Targeting
Ascarza, Eva; Israeli, AyeletCase HBS-521043-EMarketingThis collection of exercises aims to teach students about 1) Targeting Policies; and 2) Algorithmic bias in marketing-implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B), (C), (D) Introduce algorithmic bias. The exercises are designed such that the issues of algorithmic bias and discrimination would emerge inductively, "surprising" the students in the act of recommending a strategy that,...Starting at €5.74
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Amazon Shopper Panel: Paying Customers for Their Data
Ascarza, Eva; Israeli, AyeletCase HBS-521058-EMarketingThis case introduces a new Amazon program that has consumers upload their receipts from transactions outside of Amazon, in exchange for money. Through the discussion, the case aims to explore issues in customers' privacy in the digital age, the value of customers' own data, and the change in regulations aimed to protect consumers that move companies from using third party data to first party data. In addition, the case offers an opportunity to di...Starting at €8.20
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Allianz Customer Centricity: Is Simplicity the Way Forward?
Ascarza, Eva; Billaud, EmilieCase HBS-522008-EMarketingThis case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operations. In October 2018, Allianz was one of the world's leading insurers and asset managers with 103 million retail and corporate customers in 70 count...Starting at €8.20
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Allianz Customer Centricity: Is Simplicity the Way Forward? (Portuguese version)
Ascarza, Eva; Billaud, EmilieCase HBS-524P04MarketingThis case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies' abilities to provide customer satisfaction while being efficient in their operations. In October 2018, Allianz was one of the world's leading insurers and asset managers with 103 million retail and corporate customers in 70 count...Starting at €8.20
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Mathematics for Management, Teaching Note
Winston, WayneTeaching Note HBS-4049-ETeaching Note for 3350.Starting at €0.00
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Mathematics for Management Online Course: Algebra Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6017-ETeaching Note for 6004Starting at €0.00
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Mathematics for Management Online Course: Calculus Section, Teaching Note
Winston, Wayne; Fairchild Sherry, SarahTeaching Note HBS-6018-ETeaching Note for 6006.Starting at €0.00