IESE (España)
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Amanco Brasil (A): Branding Strategy
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1282-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. The company had been in Brazil for 10 years but was losing money. CEO Roberto Salas and Marketing Director Marise Barroso were preparing a proposal for the Brazilian operations at the request of Grupo Nueva, the Swiss holding company that owned Amanco. One of the key decisions to b...Starting at €8.20
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Magazine Luiza: Expanding Horizons: The role of ecommerce in the post-IPO growth strategy
Rocha e Oliveira, Paulo; Bullara, Cesar; Sauerbronn Jacinto, RodrigoCase M-1275-ELeadership and People Management, Marketing, Service and Operations ManagementIn May 2011, Brazilian retailer Magazine Luiza successfully raised R$926 million (¿400 million) from its initial public offering (IPO) on the São Paulo stock exchange. The firm was immediately confronted with the challenge of accelerating growth beyond its already remarkable growth rate. The case is centered on the role e-commerce should play in the company's future. On the one hand, the market potential seems to be very interesting and the compa...Starting at €8.20
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La reforma de salud en Bolivia: generando evidencia y sostenibilidad con gestión por resultados
Schwab N.; Pancorvo J.Case P-1026Service and Operations ManagementEn 1999, Bolivia dio comienzo a una reforma del sector salud basada en la evidencia. El caso describe los esfuerzos que hizo el Ministerio de Salud y Previsión Social para generar e institucionalizar una cultura gerencial basada en los resultados de establecer compromisos de gestión con las autoridades departamentales, con los objetivos e indicadores pertinentes. Los objetivos conciernen el plan de Seguro Básico de Salud (SBS) y el Programa Ampli...Starting at €8.20
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Amanco Brasil (C): A New Threat: Defending the Brand Against a Foreign Entrant
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1284-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, and Amanco Brasil held a strong position in the Brazilian market after a successful branding campaign that had begun four years earlier. Belgian giant Aliaxis arrived in Brazil with the acquisition of Provinil in September 2008, adding more competition to the already competitive pipes and fittings market. Amanco, which only a...Starting at €5.74
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Health Reform in Bolivia: Generating evidence and sustainability with performance-based management
Schwab N.; Pancorvo J.Case P-1026-EService and Operations ManagementIn 1999, Bolivia started an evidence based health reform. The case describes the efforts, the Ministry of Health and Social Provision undertook to generate and institutionalize a management culture based in results by establishing management contracts with the departmental authorities, with objectives and related indicators. The objectives concern the Basic Health insurance (SBS), the extended immunization program (PAI). The case describes the re...Starting at €8.20
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Amanco Brasil (B): Developing a Marketing Plan for the Brazilian Market
Rocha e Oliveira, Paulo; Sauerbronn Jacinto, Rodrigo; Cerquinho, FábioCase M-1283-EMarketingAmanco was Latin America's leading manufacturer and marketer of pipes and fittings solutions for water management systems, with worldwide net sales of US$ 688 million. Marketing Director Marise Barroso needed to develop a marketing plan to launch the Amanco brand in Brazil. The plan included investments in training programs, media advertising, internal marketing, and social campaigns.Starting at €5.74