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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Intrapreneurship within FLG, Inc. (Spanish version)
Garvin, David A.; Gordon, RachelCase HBS-918S11EntrepreneurshipThis case follows Jenica Fletcher as she rebuilds her company's guitar strings division from the ground up. Convinced that she could turn the division around if given complete independence from corporate headquarters, Fletcher relocated the group, rebranded it as Malenti Strings, repositioned the guitar strings as high-performance products, and transformed Malenti into a fast-growing, profitable business. The case traces Fletcher's key steps in...Starting at €8.20
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Dartmouth-Hitchcock Medical Center: Spine Care
Huckman, Robert S.; Porter, Michael E.; Gordon, Rachel; Kindred, NatalieCase HBS-609016-EStrategyDescribes the Spine Center at Dartmouth-Hitchcock Medical Center, a multidisciplinary unit that offers patients suffering from spinal problems "one-stop" access to a range of providers including orthopedic surgeons, neurosurgeons, neurologists, medical specialists in physical medicine and pain management, mental health providers, and occupational and physical therapists. The Center was created to address what its founder, James Weinstein, M.D., s...Starting at €8.20
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Bajo la conducción de Weldon: retiros de productos de Johnson & Johnson del mercado de 2009 a 2010
Rose, Clayton; Sucher, Sandra J.; Gordon, Rachel; Preble, MatthewCase HBS-317S05Knowledge and CommunicationEn octubre de 2010, Johnson & Johnson (J & J) fue incapaz de liberarse de una crisis a largo retiro años que se había sometido a la empresa a las críticas del Congreso y los reguladores, dio lugar a la renuncia de uno de los oficiales de más alto rango de la firma, y cientos de costos de millones de dólares de pérdidas de ventas de J & J marcas. Este caso examina la serie de retiros, y los cambios estratégicos y culturales a la empresa que pued...Starting at €8.20
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Differences at Work: Alex (A)
Sucher, Sandra J.; Gordon, RachelCase HBS-408011-ELeadership and People ManagementIn Differences at Work: Alex (A), HBS Case No. 9-408-011 Alex has been asked an inappropriate question by the interviewer at an interview for his dream job. How will Alex handle the situation? Should he accept the position is offered?Starting at €8.20
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Differences at Work: Ben (A)
Sucher, Sandra J.; Gordon, RachelCase HBS-408012-ELeadership and People ManagementIn Differences at Work: Ben (A) HBS Case No. 9-408-012 one of Ben's professional colleagues unexpectedly makes an anti-Semitic remark during a casual conversation. What should Ben do?Starting at €8.20
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On Weldon's Watch: Recalls at Johnson & Johnson from 2009 to 2010
Rose, Clayton; Sucher, Sandra J.; Gordon, Rachel; Preble, MatthewCase HBS-311029-EIn October of 2010, Johnson & Johnson (J&J) was unable to extricate itself from a year long recall crisis that had subjected the firm to criticism from Congress and regulators, resulted in the resignation of one of the firm's most senior officers, and cost hundreds of millions of dollars from lost sales of J&J brands. This case examines the series of recalls, and the strategic and cultural changes at the company that may have led to the recalls. ...Starting at €8.20
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Fast Track Derailed: The 1997 Attempt to Renew Fast Track Legislation, Abridged
Devereaux, Charan; Lawrence, Robert; Watkins, MichaelCase HBS-HKS302-EEconomicsIn the United States, the president has the Constitutional authority to negotiate international trade agreements. But the Congress has the ultimate authority over trade. This arrangement blunts the negotiating power of the United States in trade talks because other countries know that any commitments made at the table could be altered or rejected by Congress. Therefore, from 1974 to 1993, Congress granted the president fast track authority by com...Starting at €8.20
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International Trade Meets Intellectual Property: The Making of the TRIPS Agreement (Abridged)
Devereaux, Charan; Lawrence, Robert; Watkins, MichaelCase HBS-HKS432-EThis is an abridged version of note NR15-02-1661.0. The focus of international trade negotiations was once quotas and tariffs - how much of a particular product could be imported and the duty levied at the border. As the world economy has experienced deeper integration, attention has shifted away from tariffs and quotas to the complex policies and rules that affect the international movement of goods, services and investment. Such policies incl...Starting at €8.20
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The Eagle and the Dragon: The November 1999 US-China Bilateral Agreement and the Battle over PNTR, Abridged
Devereaux, Charan; Lawrence, RobertCase HBS-HKS475-EThis is an abridged version of note NR14-04-1771.0. On December 11, 2001, China became a member of the World Trade Organization. Many say the 1999 US-China bilateral trade agreement and the vote in Congress to permanently establish normal trade relations with China paved the way for China''s WTO accession. Even though China was not a WTO member, the United States had granted China Most Favored Nation trading status (MFN) since 1979. However, unde...Starting at €8.20