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DRW Technologies
Greyser, Stephen A.; Ellet, WilliamCase HBS-916535-EKnowledge and CommunicationEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20
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Johnson & Johnson: La Tragedia de Tylenol
Greyser, Stephen A.Case HBS-503S68MarketingEn octubre de 1982, Johnson & Johnson se enfrentó a una crisis importante cuando siete muertes fueron atribuidas a Tylenol envenenado. El caso analiza los hechos como se conoce a la semana siguiente de los hechos, y plantea una amplia gama de cuestiones relacionadas con el comportamiento del consumidor, la responsabilidad corporativa, y la reacción de la competencia.Starting at €8.20
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Club Atletico Boca Juniors (Spanish version)
Elberse, Anita; Herrero, Gustavo A.; Ballve, AlbertoCase HBS-509S06MarketingClub Atletico Boca Juniors is the most popular soccer club in Argentina and one of the most decorated clubs in the world. Throughout its storied history, the club has recruited and developed dozens of star players. In his eleven years at Boca Juniors, president Mauricio Macri has significantly increased the club's net worth and annual revenues. However, he faces a constant challenge to remain competitive on and off the field. In November 2006, Ma...Starting at €8.20
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Lady Gaga (A) (Spanish version)
Elberse, Anita; Christensen, MichaelCase HBS-513S22MarketingIn September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been canceled. Carter knows that continuing the tour solo comes with huge risks, but scaling it back to smaller theaters or postponing the tour altogether has disadvantages as well. Making matters more complicated, Carter also has to consid...Starting at €8.20
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Beyonc (Spanish version)
Elberse, Anita; Smith, StacieCase HBS-516S16MarketingIn December 2013, music superstar Beyonc is about to surprise her fans with the release of her self-titled album. The team at her company Parkwood Entertainment, which general manager Lee Anne Callahan-Longo described as "a management, music, and production company that is owned and at the highest level operated by an artist," had chosen to release the entire album at once and exclusively via the Apple iTunes Store, without any prior promotion-...Starting at €8.20
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Maria Sharapova: Marketing a Champion (A) & (B), Teaching Note
Elberse, AnitaTeaching Note HBS-508087-EMarketingTeaching Note for [507065] and [507066].Starting at €0.00
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Club Atletico Boca Juniors, Teaching Note
Elberse, AnitaTeaching Note HBS-509076-EMarketingTeaching Note for [508056].Starting at €0.00
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YouTube: Time to Charge Users
Elberse, Anita; Gupta, SunilCase HBS-510053-EMarketingIn January 2010, YouTube, the world's largest online video aggregator, was still seeking to become profitable. Was the time right for Google, YouTube's parent company, to charge users seeking to upload content, as some analysts had suggested - and if so, who should be charged how much and for what? Could YouTube charge users for downloading content, a model it was now beginning to test? Or would it be better for the online video giant to continue...Starting at €8.20
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The NFL's Digital Media Strategy
Elberse, Anita; Calhoun, Kelsey; Johnson, DavenCase HBS-511055-EMarketingIn late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market - and presenting his views to NFL team owners. What was the league's best strategy for the mobile space? The case describes the antecedents of what is widely regarded as a landmark deal for the NFL, its $780-million, four-year exclusive partnership wit...Starting at €8.20
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The CW: Launching a Television Network, Teaching Note
Elberse, AnitaTeaching Note HBS-511086-EMarketingTeaching Note for 507050.Starting at €0.00