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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Los Ottawa Voyageurs
DeLong, Thomas J.; Ager, David L.; Baldwin, Scott; Strong, Chris; Feng, Andrew; Mody, ElizaCase HBS-405S01Leadership and People ManagementManuel Tertuliano, entrenador de un club de fútbol profesional, debe tomar algunas decisiones difíciles sobre la compensación de seis de sus jugadores. En concreto, debe decidir cómo asignar $ 850,000 entre estos seis jugadores de una manera que beneficie a su equipo, que tiene la segunda acaba de terminar al último en la liga y se enfrenta a ser eliminado de la liga si el rendimiento del equipo y la asistencia de juego no mejoran. Tertuliano se ...Starting at €8.20
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Teaming at Disney Animation
Edmondson, Amy C.; Ager, David L.; Harburg, Emily; Bartlett, NatalieCase HBS-615023-ELeadership and People ManagementJonathan Geibel, Director of Systems at Walt Disney Animation Studios (hereafter referred to as Disney Animation), walked through the workspace occupied by the group he had been tasked to lead. Geibel knew he was part of a creative and magical environment. The Disney studio had created more than 53 feature animated films in over three-quarters of a century-beginning with Snow White and the Seven Dwarves in 1937 through to Frozen, released in Nove...Starting at €8.20
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Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00
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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineTeaching Note HBS-518068-EMarketingTeaching note for case 518024.Starting at €0.00
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Trader Joe's
Ager, David L.; Roberto, Michael A.Case HBS-714419-EStrategyThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer Whole Foods. In 2013, Trader Joe's fac...Starting at €8.20
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La Noticia se Hizo Pública: KANA y la Reducción de Plantilla que Se Les Fue de las Manos (A)
Perlow, Leslie A.; Ager, David L.Case HBS-408S21Leadership and People ManagementVicki Amon-Higa, vicepresidente de Kana, un cotizan en bolsa, la compañía de desarrollo de tamaño mediano, estaba trabajando con Bryan Caldera, director financiero de Kana, para planificar un despido en el que KANA reduciría el tamaño de su fuerza laboral en casi un 40%. A pesar de las mejores intenciones, las noticias del despido filtró antes del anuncio planificada. La situación se deterioró rápidamente como una serie de gestores furiosos llama...Starting at €8.20
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Trader Joe's (Spanish version)
Ager, David L.; Roberto, Michael A.Case HBS-715S02StrategyThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer Whole Foods. In 2013, Trader Joe's fac...Starting at €8.20