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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Hess Corporation
Lorsch, Jay W.; Durante, KathleenCase HBS-413126-ELeadership and People ManagementOn January 29, 2013, Elliott Management, a hedge fund run by Paul E. Singer that owned 4.5% of Hess Corporation stock, put forward a slate of five independent directors it wanted elected to improve the company's performance. Elliott argued that Hess lacked focus and was distracted by ventures outside its core exploration and production business. Further it argued that John Hess, CEO and son of the founder, of being more interested in "maintaining...Starting at €8.20
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United Rentals (A) (Spanish Version)
Lorsch, Jay W.; Durante, Kathleen; McTague, EmilyCase HBS-414S08Leadership and People ManagementEn diciembre de 1997 Estados Alquiler (URI) se hizo pública en la Bolsa de Nueva York. Diez años más tarde, durante el pico de la crisis económica, el desempeño de la empresa estaba en declive. United Rentals había experimentado su cuota de problemas en los años anteriores y todavía se lucha por salir de esta confusión. En la primavera de 2008, la recesión había diezmado a la actividad principal de la empresa, alquiler de equipos de construcción....Starting at €8.20
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United Rentals (B) (Spanish Version)
Lorsch, Jay W.; Durante, KathleenCase HBS-414S09Leadership and People ManagementPara maximizar su eficacia, los casos de color deben imprimirse en color. En abril de 2012, Jenne Britell, el Presidente del Consejo de Administración de United Rentals, Inc. (NYSE: URI) estaba preparando sus notas para un próximo encuentro de los accionistas. Fue una reunión a diferencia de otras reuniones que había presidido. Accionistas estaban a punto de votar sobre una transacción que fue quizás el último cumplimiento de la visión original d...Starting at €5.74
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Carl Icahn and Clorox
Lorsch, Jay W.; Durante, KathleenCase HBS-412078-ELeadership and People ManagementThis case outlines the takeover attempt by activist investor, Carl Icahn, for the Clorox Company. The board of the company repeatedly rejected Icahn's offers as inadequate. He made three bids over the course of three months.Starting at €8.20
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United Rentals (A)
Lorsch, Jay W.; Durante, Kathleen; McTague, EmilyCase HBS-414043-ELeadership and People ManagementIn December 1997 United Rentals (URI) went public on the NYSE. Ten years later, during the peak of the economic meltdown, the company's performance was in decline. United Rentals had experienced its share of problems in the prior years and was still struggling to emerge from this turmoil. In the spring of 2008, the recession had decimated the company's core business, construction equipment rental. The economic downturn resulted in a significant d...Starting at €8.20
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Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00
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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineTeaching Note HBS-518068-EMarketingTeaching note for case 518024.Starting at €0.00