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Margaret Jefferson: Performance Issue at a Performing Arts Company (A)
Lyn Purdy; James O'BrienCase IVEY-9B12C024-ELeadership and People Management, StrategyThis case series describes a general manager’s decision of whether to fire an employee at a performing arts company. The scope of the case includes the organization of the company, the decision to hire the employee, his performance, and the decision to end the employment relationship. The general manager’s selection practices are described, and two role-playing exercises are included.Starting at €8.20
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The Mentorship of John Cooper (A)
Lyn Purdy; Nick KuzykCase IVEY-9B12C007-ELeadership and People ManagementJohn Cooper had spent the last five years working for Standard Holdings, an early-stage business development and private equity arm of the Standard Group of Companies (Standard). The job was one he took immediately after graduating from business school, and he took the position of business analyst to capitalize on the chance to work with Alan Kirkpatrick, an accomplished and well-respected entrepreneur and founder of Standard. During his years at...Starting at €8.20
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World Championship Wrestling — A Crisis of Leadership (B)
Lyn Purdy; Jason RavesiCase IVEY-9B12M015-ELeadership and People Management, StrategyThis case is a supplement to World Championship Wrestling — A Crisis of Leadership (A).Starting at €5.74
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Eyeblaster: Facilitación de la Siguiente Generación de Publicidad Online
Ofek, ElieCase HBS-508S15MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Eyeblaster gestión tiene que decidir sobre el mejor curso de acción para mantener su impulso de la habilitación de línea rica publicidad en los medios. La presión de los competidores está obligando a la empresa a reevaluar su estrategia de comercialización anterior que se centró principalmente en conseguir agencias de publicidad para su uso defensor de producto de gestión d...Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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Octone Records
Elberse, Anita; Ofek, ElieCase HBS-507082-EMarketingIn February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass marketing campaigns once an artist was ready for "prime time....Starting at €8.20
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Clocky: The Runaway Alarm Clock, Teaching Note
Ofek, Elie; Avery, JillTeaching Note HBS-508022-EEntrepreneurshipTeaching Note to (507-016).Starting at €0.00
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Hasbro Games--Pox (A) and (B), Teaching Note
Ofek, Elie; Godes, David B.Teaching Note HBS-508112-EMarketingTeaching Note for [505046] and [505047].Starting at €0.00
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American Well: The Doctor Will E-See You Now
Ofek, Elie; Laufer, RonCase HBS-510061-EMarketingWhat is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians online or by phone and receive advice or even a diagnosis without having to visit the physician's office. American Well's co-founders, Ido Schoenberg and Roy Schoenberg, believe th...Starting at €8.20
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Pluggin In the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
Ofek, Elie; Ribatt, Polly RossCase HBS-510076-EMarketingHow will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil-fuel-powered vehicles dominated the market, it appeared consumers would have an unprecedented level of choice as to the type of car they purchased and drove. Automakers were introducing various models that used electricity for power, and other power so...Starting at €8.20