HBSP (USA)
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Quadriserv and the Short Selling Market
Cohen, Lauren H.; Malloy, Christopher J.Case HBS-212021-EFinanceTo maximize their effectiveness, color cases should be printed in color. Ten years into Quadriserv's life, Greg DePetris and his company were at a crossroads. Perhaps more so than any of Greg's previous ventures, Quadriserv represented a move into an established marketplace with strong and entrenched incumbents. Greg had a tested record of startups in the trading and financial sectors, but the difference in this case was that Quadriserv would be ...Starting at €8.20
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OPOWER: Increasing Energy Efficiency through Normative Influence (A)
Cuddy, Amy J.C.; Doherty, Kyle T.; Bos, Maarten W.Case HBS-911016-ELeadership and People ManagementThe case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs - and messaging tailored to those beliefs - had a powerful and measur...Starting at €8.20
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OPOWER: Increasing Energy Efficiency through Normative Influence (B)
Bos, Maarten W.; Cuddy, Amy J.C.; Doherty, Kyle T.Case HBS-911061-ELeadership and People ManagementThe case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex Laskey, who were inspired by Robert Cialdini's behavioral science research showing that people's normative beliefs - and messaging tailored to those beliefs - had a powerful and measur...Starting at €5.74
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OPOWER: Increasing Energy Efficiency through Normative Influence (B) (Spanish Version)
Bos, Maarten W.; Cuddy, Amy J.C.; Doherty, Kyle T.Case HBS-912S07Leadership and People ManagementEl Opower perfiles de casos, una compañía de software de eficiencia energética que aplica los principios de la influencia social de Cialdini para fomentar con éxito los consumidores a reducir su consumo de energía. Opower fue co-fundada en 2008 por dos jóvenes graduados de Harvard, Dan Yates y Alex Laskey, que se inspiraron en la investigación en ciencias del comportamiento de Robert Cialdini mostrando las creencias normativas es que la gente - y...Starting at €5.74
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Shanda Family Office
Malloy, Christopher J.; Cohen, Lauren H.; Alamsyah, EssieCase HBS-218102-EFinanceTianqiao Chen, founder and CEO of Shanda Group, has set up his family office in the U.S. in 2016 after exiting from Shanda's Internet games business in China in 2014, again pioneering an unconventional approach to the management of a family office.Starting at €8.20
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Congressional Candidate Dan Silver and KNP Communications
Cuddy, Amy J.C.; Sharma, NithyasriCase HBS-910013-ELeadership and People ManagementIn the 2006 election cycle, Dan Silver was challenging a popular 26-year incumbent for the U.S. congressional seat in Florida's 19th Congressional District. To win the election, Silver needed to find a way to relate to his voters on a personal level. Silver's campaign manager advised him to work with consulting firm KNP Communications. Over the course of a few sessions, Silver worked with the KNP team to learn techniques that would help him proje...Starting at €8.20
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PlanetTran
Cohen, Lauren H.; Malloy, Christopher J.Case HBS-209029-EFinancePlanetTran is an environmentally-friendly car service that utilizes a fleet of hybrid cars in providing livery service to corporations and individuals. The founder, Seth Riney, is evaluating outside funding options in order to expand the company, and has met several local venture capital (VC) firms, Riney must decide if the dilution he would have to undergo in order to accept a substantial capital investment was worth the added upside to the comp...Starting at €8.20
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Quadriserv and the Short Selling Market, Teaching Note
Cohen, Lauren H.; Malloy, Christopher J.; Gray, TimothyTeaching Note HBS-212037-EFinanceTeaching Note for 212021.Starting at €0.00
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Dimensional Fund Advisors (DFA)'s Entry into the Retirement Market, Teaching Note
Cohen, Lauren H.; Malloy, Christopher J.; Gray, TimothyTeaching Note HBS-212069-EFinanceTeaching Note for 212-068.Starting at €0.00