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iQmetrix and Straker Translations: Evaluating First Contact
Ann C. Frost; Chris Street; Maurice ThibodeauCase IVEY-9B18A069-EEntrepreneurship, MarketingUsing raw, uncut footage, this video case asks students to evaluate the effectiveness of the first contact that took place in November 2016 between representatives from two technology companies—iQmetrix and Straker Translations. The two firms are contemplating a business partnership in which Straker will provide iQmetrix with translation services. First contact calls generally precede every business partnership and are normally completed only aft...Starting at €8.20
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Banishing Performance Ratings at iQmetrix
Justin Feeney; Ann C. Frost; Chris StreetCase IVEY-9B20C006-ELeadership and People ManagementIn 2018, Software development corporation iQmetrix Software Development Corp. (iQmetrix), headquartered in Vancouver, Canada, had experienced exponential growth and success over the past two decades. The company’s head of People and Culture, was interested in the debate over the ideal performance appraisal process. After reading a few articles in the Harvard Business Review, she was considering dropping traditional performance appraisals and repl...Starting at €8.20
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Innovative Automation: Coping with COVID-19
Mary Weil; Ramasastry ChandrasekharCase IVEY-9B21C004-ELeadership and People ManagementIn early April 2020, COVID-19 began impacting trade, commerce, and industry globally. The founder and president of Innovative Automation Inc., a custom machine builder in the small and medium enterprise sector in Ontario, Canada, was facing two main dilemmas. First, how should he ensure that the internal channels of communication at the company remain open as its employees-like everyone in the rest of the province and indeed the rest of the world...Starting at €8.20
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Negotiating a New Agreement (B): Robert Williams-Quarterback for the Metropolis Knights
Ann C. Frost; Justin PattersonCase IVEY-9B21C030-ELeadership and People ManagementSupplement for product 9B21C029.Starting at €5.74
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An Influencer Strategy for Budweiser in Canada
Mary Weil; Ken MarkCase IVEY-9B19A014-EMarketingIn January 2018, a senior manager at Labatt Breweries of Canada, headquartered in Toronto, was thinking of how to launch an influencer strategy for the Budweiser brand in Canada. The manager needed a strategy to connect with a group of influential bloggers and other influencers in Canada. These influencers’ opinions affected the way different brands were viewed. Getting the influencers on-side would require finesse as Budweiser was typically seen...Starting at €8.20
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iQmetrix-Humanity: Negotiating a Partner Agreement - David Charron's Perspective
Chris Street; Ann C. Frost; Maurice ThibodeauExercise IVEY-9B16C025-ELeadership and People ManagementSupplement to product 9B16C024.Starting at €8.20
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Newstar Magazine Exercise: Managing Editor Role
Andrew Stevens; Ann C. FrostExercise IVEY-9B17C050-ELeadership and People ManagementIn the Newstar Magazine exercise, participants are assigned one of three roles—managing editor, publisher, or board chair—and provided with information about personnel difficulties that have emerged at the independent Canadian magazine. The organization is small, financially strapped, and conflict has appeared within the magazine’s leadership. The objective of the exercise is to understand the source of this conflict and ultimately to resolve it....Starting at €8.20
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Newstar Magazine Exercise: Board Chair Role
Andrew Stevens; Ann C. FrostExercise IVEY-9B17C052-ELeadership and People ManagementIn the Newstar Magazine exercise, participants are assigned one of three roles—managing editor, publisher, or board chair—and provided with information about personnel difficulties that have emerged at the independent Canadian magazine. The organization is small, financially strapped, and conflict has appeared within the magazine’s leadership. The objective of the exercise is to understand the source of this conflict and ultimately to resolve it....Starting at €8.20
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iQmetrix-Humanity: Negotiating a Partner Agreement-Maurice Thibodeau's Perspective
Chris Street; Ann C. Frost; Maurice ThibodeauExercise IVEY-9B16C024-EEntrepreneurship, Leadership and People ManagementThis negotiation exercise simulates the 2015 negotiation between senior leadership at iQmetrix, a Regina-based point of sale software firm, and Humanity, a San Francisco-based provider of a human resources module that iQmetrix seeks to bundle into its software product. The exercise is unique in that it occurs in a mediated environment where both parties only interact over email. There is no face-to-face interaction, leaving both sides to negotiat...Starting at €8.20
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Earthwear Face & Body: Communicating Corporate Culture (A)
Mary Weil; Julia CuttCase IVEY-9B14C045-EEntrepreneurship, Leadership and People ManagementBy the spring of 2014, the founder of EarthWear Face & Body is in desperate need of part-time employees to help run her successful skin care retail business, which she runs out of her home in North Battleford, Saskatchewan. After eight years of hard work, she has turned her part-time hobby making all-natural skin care products into a thriving business. She sells her products online, through retail stores, at craft and trade shows and at the Saska...Starting at €8.20