HBSP (USA)
-
Chocolates El Rey (Spanish Version)
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCase HBS-512S09MarketingA finales de noviembre de 2006, Jorge Redmond, presidente de Chocolates El Rey, convocó a una reunión con la alta dirección para discutir la estrategia de crecimiento de la compañía. Una parte relativamente pequeña firma con ventas de alrededor de $ 14 millones, El Rey produce el chocolate de alta calidad hecha con granos de cacao venezolano de origen único. La firma vendió sus chocolates en cuatro segmentos diferentes - servicios de alimentación...Starting at €8.20
-
Cerveza Corona (A)
Deshpande, RohitCase HBS-503S01MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. A principios de junio de 1997, el presidente y vice CEO de Grupo Modelo se revisa el desempeño de cerveza Corona en el mercado de EE.UU.. A pesar de una tasa de crecimiento mucho mayor volumen de ventas, Corona todavía arrastraba Heineken, la marca de cerveza importada # 1 en el mercado de EE.UU.. Podría superar a Heineken y, si es así, ¿qué cambios necesarios estrategia de...Starting at €8.20
-
Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
-
Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
-
Branding Yoga, Teaching Plan
Deshpande, RohitTeaching Note HBS-512079-EMarketingTeaching Plan for 512025.Starting at €0.00
-
The TELUS Share Conversion Proposal
White, Lucy; Esty, Benjamin C.; Mazzanti, LisaCase HBS-214001-EFinanceOn February 21, 2013, TELUS announced a proposal to convert the firm's non-voting shares into voting shares on a one-to-one basis, thereby eliminating the firm's dual class structure. Shareholders were scheduled to vote on the proposal at the firm's annual general meeting (AGM) on May 9, 2013. Despite strong support from management, the board, two proxy advisory firms, and several large shareholders, the proposal was opposed by Mason Capital Mana...Starting at €8.20
-
Barclays Bank, 2008
White, Lucy; Burn-Murdoch, Stephen; Lenhardt, JeromeCase HBS-215027-EFinanceIn the midst of the financial crisis, Barclays (the world's 4th largest bank by assets) is forced by UK regulators to raise more capital. Should it take up the UK government's offer to invest, or take funding from investors from the Middle East? Students may price the two deals to determine which is more expensive, and must decide whether avoiding the constraints of government ownership is worth the extra cost.Starting at €8.20
-
AXA MONY
Perold, Andre F.; White, LucyCase HBS-208062-EFinanceAXA's friendly bid for MONY is contested by activist hedge funds suspicious of management's generous change in control contracts. Votes trade after the record date. AXA financed the bid using an unusual conditionally convertible bond which may have affected incentives to trade and vote MONY shares.Starting at €8.20
-
Chocolates El Rey
Deshpande, Rohit; Herrero, Gustavo A.; Cuellar, Regina GarciaCase HBS-508052-EMarketingIn late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin Venezuelan cocoa beans. The firm sold its chocolates in four different segments--food services, industry, retail and beverages--and exported 17% of its production, mostly to the United...Starting at €8.20
-
Tiger-Tread (Spanish Version)
Cardozo, Richard N.; Deshpande, RohitCase HBS-511S02MarketingDescribe un innovador lanzamiento de un producto para el que se necesitan un plan de marketing y un análisis de punto de equilibrio. Introducir al alumno en el análisis de equilibrio y lo esencial de la elaboración de un plan de marketing.Starting at €8.20