HBSP (USA)
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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Kentucky Fried Chicken (Japan) Ltd. (Spanish version)
Bartlett, Christopher A.; Rangan, U. SrinivasaCase HBS-318S12StrategyDescribes the internationalization of the Kentucky Fried Chicken (KFC) fast food chain, focusing on KFC's entry into Japan. An entrepreneurial country general manager, Lou Weston, battles numerous problems to establish the business and is eventually highly successful. In doing so, Weston ignores or circumvents policies and control from KFC's headquarters and becomes very upset when more sophisticated planning, coordination, and control systems be...Starting at €8.20
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Corning, Inc.: una Red de Alianzas
Bartlett, Christopher A.; Nanda, AshishCase HBS-302S20StrategyDescribe las acciones de James Houghton en asumir el papel de CEO en Corning en medio de una recesión. No sólo debe girar en torno a los resultados de explotación, sino que también debe revitalizar una organización desmoralizada y establecer una nueva dirección clara, estratégica. De este modo, el caso se centra en el papel cambiante de alianzas y asociaciones en las operaciones de Corning. Cada vez más, se están pasando de un papel secundario en...Starting at €8.20
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The SK-II Globalization Project (Spanish version)
Bartlett, Christopher A.Case HBS-305S03StrategyTraces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management. In the context of these changes introduced by Durk Jager, P&G's new CEO, Paolo de Cesare is transferred to Japan, where he takes over the recently turned-around beauty care business...Starting at €8.20
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Globalizing an Australian Wine Company (Spanish version)
Bartlett, Christopher A.Case HBS-305S13StrategyTwo new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a difficult joint venture with a Chilean wine source, he is proposing to launch an Italian line of wines. His local team has also developed a new Australian brand that would compete di...Starting at €8.20
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Amanda Tremblay at Citrine Solutions (Spanish version)
Bartlett, Christopher A.; Myers, Paul S.Case HBS-921S16Knowledge and CommunicationThe case focuses on Amanda Tremblay, a recent MBA with a technical background who was recruited by Citrine Software Solutions (CSS). CSS, based in Ottawa, Ontario, Canada, develops, implements, and supports software-as-a-service (SaaS) products for human resource management and associated business processes. Soon after joining, Tremblay distinguishes herself through her work on a project that analyzed the possibility of accessing a lower-priced m...Starting at €8.20
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Hubway (A): Bike Sharing in Boston
Gomez-Ibanez, Jose; Johnston, TrevorCase HBS-KS1180-EIn the summer of 2014, Alta Bicycle Share, Inc had just won its second contract to operate the Hubway bike sharing system in the cities of Boston, Brookline, Cambridge and Somerville in Eastern Massachusetts. Emily Stapleton, Hubway's General Manager, was engaged in conversations with project managers from each of the four client municipalities about when and where to expand the system. Expansion was on the agenda because Hubway was widely percei...Starting at €8.20
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Uber Comes to Boston
Gomez-Ibanez, Jose; Hogge, PaulCase HBS-KS1240-EOn August 5, 2016, Governor Charlie Baker signed into law Massachusetts' first statewide regulations on ride-sharing services like Uber and Lyft. The law was a monumental victory for the ride-sharing companies given that a few years earlier state officials tried to ban the startups from doing business in Massachusetts. The outcome was a major defeat for the taxi industry, whose drivers and license holders argued that their livelihoods were severe...Starting at €8.20
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Levendary Cafe: The China Challenge, Teaching Note
Bartlett, Christopher A.; Han, ArarTeaching Note HBS-4358-ETeaching Note for 4357.Starting at €0.00
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RoboTech: Storming into the U.S. Market, Teaching Note
Bartlett, Christopher A.; Lafkas, JohnTeaching Note HBS-918502-ETeaching note for case 918501.Starting at €0.00