HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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The Container Store
Sandino, Tatiana; Ton, Zeynep; Sesia, AldoCase HBS-116020-EService and Operations ManagementThe Container Store (TCS) is a Texas-based retailer of organization and storage solutions. The company prides itself in taking care of its employees first and its co-founder and CEO Kip Tindell practices Conscious Capitalism. Since it beginnings in 1978, TCS grew to a chain of around 70 stores located in over 20 states by 2013. Tindell believed TCS's employee-first culture and the seven Foundation Principles, which guided the company, were what d...Starting at €8.20
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Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00
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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineTeaching Note HBS-518068-EMarketingTeaching note for case 518024.Starting at €0.00
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Dutch Bros Coffee: Leadership Selection, Teaching Note
Sandino, Tatiana; Bol, Jasmijn; Loftus, Serena; Grasser, RobertTeaching Note HBS-119079-EAccounting and ControlTeaching note for case 119038.Starting at €0.00
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Creating a Millennial Cult Brand (Spanish version)
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-519S08MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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Dutch Bros Coffee: Leadership Selection
Sandino, Tatiana; Bol, Jasmijn; Loftus, Serena; Grasser, RobertCase HBS-119038-EAccounting and ControlStarting at €8.20
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OXXO's Turf War Against Extra, Teaching Note
Sandino, Tatiana; Perez Cavazos, Gerardo; Hull, OliviaTeaching Note HBS-119083-EStrategyTeaching note for 117021, 117022, and 118706.Starting at €0.00