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(PRODUCT) RED (A)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509013-EMarketingDescribes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived of by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap, Apple, Motorola, Armani, and American Express. The business model was structured to benefit partner companies by increasing consumer purchases - of (RED)-branded products such a...Starting at €8.20
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(PRODUCT) RED (B)
Moon, Youngme; Norton, Michael I.; Chen, DavidCase HBS-509014-EMarketingUpdates the (PRODUCT) RED (A) case through early 2008, including announcements of new partner relationships (with Hallmark, Microsoft, and Dell) as well as new communications initiatives.Starting at €5.74
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Granite Equity Partners
Ivashina, Victoria; Boyar, JeffreyCase HBS-219040-EFinanceStarting at €8.20
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Rosetree Mortgage Opportunity Fund, Teaching Note
Perold, Andre F.; Ivashina, VictoriaTeaching Note HBS-210065-EFinanceTeaching Note for [209088].Starting at €0.00
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Oaktree and the Restructuring of CIT Group (B)
Ivashina, Victoria; Scharfstein, David S.Case HBS-214036-EFinanceThis supplement presents the actual terms of the rescue financing provided by a group of private investors to CIT. It is intended to be distributed at the end of the discussion of "Oaktree and the Restructuring of CIT Group (A)" (HBS No. 214-035) and can be used as background to reflect on the students' proposal of financing terms for the $3 billion rescue financing of CIT.Starting at €5.74
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Rosetree Mortgage Opportunity Fund
Ivashina, Victoria; Perold, Andre F.Case HBS-209088-EFinanceIn December 2008, in the midst of the worst financial crisis since the Great Depression, Rosetree Capital Management was evaluating the purchase of a pool of U.S. residential mortgages. The firm had formed an investment vehicle to acquire troubled residential mortgages from banks and other motivated sellers. The idea was to purchase mortgage loans at a discount and to work with individual borrowers to restructure their debts. Performing mortgages...Starting at €8.20
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Gateway: Moving Beyond the Box (Spanish Version)
Frei, Frances X.; Moon, Youngme; Rodriguez-Farrar, HannaCase HBS-607S19Service and Operations ManagementSe usa como parte del primer módulo de un curso de Operaciones de Servicio de gestión, que las direcciones de la gestión de la función operativa de los clientes (606 a 032). Gateway ha abierto tiendas al por menor para diferenciarse de sus competidores (por ejemplo, Dell). Describe cómo la empresa ha creado una excelente experiencia de servicio, pero ha tenido problemas financieros como resultado.Starting at €8.20
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Market Research (Spanish version)
Bolton, Ruth; Moon, YoungmeCase HBS-503S34MarketingDaryl Buckmeister, CEO of The Chicken Coop, must decide whether to invest in market research, how much money to spend, and which programs to fund. His two vice presidents (of quality and marketing) have presented very different proposals.Starting at €8.20
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RadioShack (Spanish Version)
Rangan, V. Kasturi; Moon, Youngme; Bell, MarieCase HBS-503S38MarketingContornos de la transformación de las tiendas RadioShack de un negocio de partes y accesorios a un proveedor de acceso a Internet de banda ancha.Starting at €8.20
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BMWFilms (Spanish version)
Moon, Youngme; Herman, KerryCase HBS-503S40MarketingJim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all indications, the nontraditional campaign has been a huge success. Now the question is, what to do for an encore?Starting at €8.20