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Fixing Our Politics', One Vote at a Time: Public Policy Graduates Aim to Boost Turnout with TurboVote
Varley, Pamela; Donahue, John D.Case HBS-KS1183-EThis case, about creating a startup with a social mission, is designed to help students think through the strategic alignment of public value, legitimacy/support, and operational capacity in a simple context. Together with an in-class video "reveal," the case package follows the thinking of two Masters of Public Policy graduates as they create TurboVote, a nonprofit service designed to increase voter turnout by sending subscribers reminders and h...Starting at €8.20
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The Challenge of Adapting to Climate Change: King County Brings Local Action to a Global Threat
Garcia-Rios, Patricia; Varley, Pamela; Donahue, John D.Case HBS-HKS107-EThis public leadership case puts students in the shoes of King County Executive Ron Sims, the top elected official in Washington State's largest and most diverse county. The year is 2005, and Sims wishes to take a high profile leadership role on the climate change issue-locally and on the national stage-by tackling the nearly uncharted realm of "adaptation," preparing at the local level for impacts of climate change considered inevitable. In addi...Starting at €8.20
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The Challenge of Adapting to Climate Change: King County Brings Local Action to a Global Threat: Sequel
Varley, Pamela; Donahue, John D.Case HBS-HKS108-EThis sequel reveals which actions the County took, and describes the outcome of each in brief. It also includes two exhibits: a summary of the "goals and actions" outlined in the adaptation section of the 2007 King County Climate Plan and a list of executive orders intended to reduce the county's contribution to global warming. In addition to addressing certain generic leadership challenges-how to navigate the difficult intersection of politics a...Starting at €8.20
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TripIt: The Traveler's Agent
Applegate, Lynda M.; Piccoli, Gabriele; Brohman, KathrynCase HBS-809059-EEntrepreneurshipIn July 2008, the co-founders of TripIt, a free online travel organizer that aggregated travelers' bookings from many top travel Websites, had recently secured $5.1 million in new financing. While the co-founders believed that their company offered travelers a unique service, they felt growing pressure from investors to show that the company could grow revenues and achieve profitability. To be profitable, TripIt needed not only to grow its user b...Starting at €8.20
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Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Applegate, Lynda M.; Piccoli, GabrieleCase HBS-810140-EEntrepreneurshipAtlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.Starting at €8.20
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TripIt: The Traveler's Agent, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleTeaching Note HBS-816069-EEntrepreneurshipTeaching note for case 809059.Starting at €0.00
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Brand Differentiation through Customer Relationship Management (Spanish version)
Applegate, Lynda M.; Piccoli, Gabriele; Dev, Chekitan S.Case HBS-810S01StrategyThis case analyzes the Hilton Hotels Corporation's CRM strategy at a key juncture in its history, immediately after the firm has been taken private by Blackstone. The case provides students with a comprehensive history of the evolution and IT enablers of Hilton's CRM Initiative, as well as the proprietary OnQ enterprise system. The case thus offers a rare opportunity to engage in a longitudinal evaluation of the firm's CRM initiative, and to enab...Starting at €8.20
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Carnival Cruise Lines (Spanish version)
Applegate, Lynda M.; Kwortnik, Robert J.; Piccoli, GabrieleCase HBS-808S11StrategyHighlights the potential value of customer data and the choices and challenges the firm faces when attempting to capture this value. Carnival collects a significant amount of individual-level behavioral and demographic customer data. Senior management must now decide how to leverage such a wealth of data to improve firm performance through customer targeting and acquisition, customer retention, and customer profitability strategies.Starting at €8.20
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The "Three Strikes" Law in California (Sequel): The Impact
Donahue, John D.; Scott, EstherCase HBS-HKS113-EStrategyThis sequel is the second part of this three part case. The main case (case 1908.0) provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. The next two parts can be read sequentially in class. This brief sequel summarizes the impact of the ballot initiative-which was overwhelmingly approved by voters-on both the state priso...Starting at €8.20
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Jailing Kids for Cash in Pennsylvania (Supplement)
Donahue, John D.; Scott, EstherCase HBS-HKS114-EStrategyThis supplement is the third part of a three part case. The main case (case 1908.0) provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. The sequel and supplement can be read sequentially in class. The brief sequel summarizes the impact of the ballot initiative-which was overwhelmingly approved by voters-on both the state...Starting at €8.20