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Speak-On: Projecting Cash Budgets for a New Venture
Ian Dunn; Jordan SillsCase IVEY-9B19B014-EAccounting and Control, EntrepreneurshipIn August 2018, the founder of Speak-On, was finalizing plans for his company’s first year of operations. Speak-On was a learning tool used in classrooms to help students improve their communication and public speaking skills. Having worked on developingStarting at €8.20
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Crème Couture Bridal Inc.: Revenue Segmentation
Ian Dunn; Edward GrayCase IVEY-9B19B017-EAccounting and ControlExternal pressures from an increasingly saturated industry were forcing the president of Crème Couture Bridal Inc. to contemplate the future of her business. Crème Couture operated as a retail outlet for memorable lifestyle events, selling wedding dresses, bridalwear, formalwear, and various accessories to women of all ages. The president wanted to develop an expansion strategy that would best position Crème Couture for long-term success. Specifi...Starting at €8.20
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BeanCountr Inc.: A Financing and Investing Exercise
Ian Dunn; Kaitlyn OhExercise IVEY-9B21B006-EAccounting and ControlIn April 2020, the owner and founder of BeanCountr Inc. was reviewing her company’s financial performance for its third fiscal year. The company was a financial technology start-up located in London, Ontario, Canada. The owner had already reviewed the company’s operating decisions over the past fiscal year, which ended March 31, 2020. She was now eager to review the company’s financing and investing transactions.Starting at €8.20
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Northwest Fitness: An Expansion Opportunity
Ian Dunn; Jessica WelshCase IVEY-9B19B015-EAccounting and Control, EntrepreneurshipIn 2018, the owner of Northwest Fitness, a fitness business in London, Ontario, Canada, was analyzing the business's past year of operations and planning for the future. The company focused on “functional fitness” training to help clients improve aspectsStarting at €8.20
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Ireland Renovations: Budgeting for Future Growth
Ian Dunn; Jessica WelshCase IVEY-9B20B004-EAccounting and Control, EntrepreneurshipIn mid-2019, the owner of Ireland Renovations was contemplating the future of his renovation and construction company that operated in London and Middlesex County in Ontario, Canada. The owner’s youngest son was interested in working for the business, but the owner wondered whether the company could afford to hire him. His son had previously worked for the company part-time and had shown an interest in helping his father grow the business. The ow...Starting at €8.20
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCase IVEY-9B20A073-EEntrepreneurship, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theStarting at €8.20
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Cabinet Creations Ltd.
Elizabeth M.A. Grasby; Ian DunnCase IVEY-9B10B006-EAccounting and Control, Knowledge and CommunicationCabinet Creations is a woodwork company specializing in the manufacture and distribution to retailers of kitchen cabinet doors. The owner wants to assess the company's second fiscal year of operations. Students are asked to (1) identify and record the cost of raw materials used, cost of work-in-process, cost of finished goods manufactured and cost of goods sold; (2) determine the cost of work in process, calculate partial factory overhead; (3) re...Starting at €8.20
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Hanson Production: Pricing for Opening Day
June Cotte; Peter FamigliettiCase IVEY-9B10A011-EMarketingThe president of production at Hanson Productions, an off-Broadway production company, was faced with the same situation for every Broadway production: where to locate, how many seats, what to charge and how to promote and market the production. There are three separate venues, with three separate value propositions to the studio, case and audience. While bigger means more seats and more revenue for each show, there is a capacity percentage that ...Starting at €8.20
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Fret and Regret: A Consumer Decision-Making Dilemma
June Cotte; Seung Hwan (Mark) LeeCase IVEY-9B12A018-EMarketingAs a birthday present, Mike has just been given a new smartphone by his girlfriend, Molly. However, it is not the phone he wants. Over the course of a few days, Mike struggles with the decision of whether to return the phone and get the one he wants, or keep the one he received as a gift. The case is written from the perspective of the consumer, and deals with consumer behaviour issues such as anticipatory regret. It would be useful in an introdu...Starting at €8.20
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SickKids Hospital and Dairy Queen: Miracles from Treats
June Cotte; Marilyn Fertile; David Fisher; Derek Howe; John Hunt; Paola MarignaniCase IVEY-9B13A002-EMarketingThe SickKids Foundation, the fundraising arm of the Hospital for Sick Children in Toronto, Ontario, works with Dairy Queen and the Children's Miracle Network on an annual event called Miracle Treat Day. On that day, proceeds from Dairy Queen Blizzard sales are donated to children’s hospitals across North America. But the cause-related marketing program has had unequal success: the amount raised in Toronto is less than what is raised in many other...Starting at €8.20