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Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged) (Spanish version)
Narayanan, V.G.; Brem, LisaCase HBS-107S03Accounting and Controlone from the point of view of the vice president of customer relationship marketing and the other from a line manager's perspective.Starting at €8.20
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Beneficial State Bank (A): Organization and Measurement of Social Impact
Maureen McNichols, Jaclyn ForoughiCase SGSB-SI134A-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeIn November 2004, as presidential hopeful John Kerry conceded the presidential race to George W. Bush, husband and wife team and Democratic supporters Tom Steyer (MBA ’83) and Kat Taylor (JD/MBA ’86) found themselves at an impasse in their political endeavors. The lost presidential bid was not only disappointing but left the couple seeking out new avenues to benefit from their time, passion, and energy. For Taylor, the idea of a beneficial ban...Starting at €8.20
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Beneficial State Bank (A): Organization and Measurement of Social Impact - Teaching Note
Maureen McNichols, Jaclyn ForoughiTeaching Note SGSB-SI134ATN-EBusiness Ethics and Corporate Social Responsibility, Innovation and ChangeIn November 2004, as presidential hopeful John Kerry conceded the presidential race to George W. Bush, husband and wife team and Democratic supporters Tom Steyer (MBA ’83) and Kat Taylor (JD/MBA ’86) found themselves at an impasse in their political endeavors. The lost presidential bid was not only disappointing but left the couple seeking out new avenues to benefit from their time, passion, and energy. For Taylor, the idea of a beneficial ban...Starting at €0.00
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Exercise 1: Business Characteristics and Financial Statement Relationships
Maureen McNichols, Jaclyn ForoughiCase SGSB-A211-EAccounting and ControlEffective financial statement analysis requires an understanding of a firm’s economic characteristics. The relations between various financial statement items provide evidence of many of these economic characteristics. This case presents the “common-size” condensed annual (2012) balance sheet and income statements for five firms in the Software and Services industry, a subset of the Information Technology sector, and four firms in the Retailing...Starting at €8.20
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Exercise 1: Business Characteristics and Financial Statement Relationships - Teaching Note
Maureen McNichols, Jaclyn ForoughiTeaching Note SGSB-A211TN-EAccounting and ControlEffective financial statement analysis requires an understanding of a firm’s economic characteristics. The relations between various financial statement items provide evidence of many of these economic characteristics. This case presents the “common-size” condensed annual (2012) balance sheet and income statements for five firms in the Software and Services industry, a subset of the Information Technology sector, and four firms in the Retailing...Starting at €0.00
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Exercise 2: Industry Characteristics and the Statement of Cash Flows
Maureen McNichols, Jaclyn ForoughiCase SGSB-A212-EAccounting and ControlDifferent industries present different trends in cash flows. At the same time, firms within the same industry but at different stages of the firm or product life cycle will have significantly different breakdowns for each section of the cash flow statement. This case presents common-size statements of cash flows for 10 firms in various industries. All amounts in the common-size statements of cash flows are expressed as a percentage of cash ...Starting at €8.20
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Exercise 2: Industry Characteristics and the Statement of Cash Flows - Teaching Note
Maureen McNichols, Jaclyn ForoughiTeaching Note SGSB-A212TN-EAccounting and ControlDifferent industries present different trends in cash flows. At the same time, firms within the same industry but at different stages of the firm or product life cycle will have significantly different breakdowns for each section of the cash flow statement. This case presents common-size statements of cash flows for 10 firms in various industries. All amounts in the common-size statements of cash flows are expressed as a percentage of cash ...Starting at €0.00
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Exercise 3: Earnings Management and the Financial Statement
Maureen McNichols, Jaclyn ForoughiCase SGSB-A213-EAccounting and ControlEffective financial statement analysis allows for the identification of lower quality earnings and potential earnings management. This case contains two separate cases within the Management Services and Information Technology Services industries. Each case presents a series of clues along with originally reported common-size financial statements and selected notes compiled from the financial statements for two competing firms in these two indus...Starting at €8.20
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HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
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Career at a Crossroad: Packing Up
Wasserman, Noam; Brem, LisaCase HBS-812013-EEntrepreneurshipAkhil Patel is passionate about his business idea: an innovative green technology fuel cell. He wants to dive in and commit to his startup, but Roopa Rao, his fiancee, is much more risk averse, his parents don't approve of the startup, and Akhil has an enticing alternative offer from a prestigious consulting firm. Should Akhil follow his dream and become an entrepreneur? Or should he acquiesce to the other forces in his life and take the "safer" ...Starting at €8.20