Default Category
-
Customer Lifetime Value Analysis (Spanish version)
Steenburgh, Thomas; Avery, JillCase HBS-519S01Marketingasset acquisition - attracting new customers to the firm, asset maximization - maximizing the value the firm extracts from each customer, and asset retention - retaining existing customers for the long term. The note gives students a foundation for analyzing marketing cases, as well as providing an analytical structure and process for completing a marketing plan. The note is accompanied by a free Excel worksheet which contains sample problems, p...Starting at €8.20
-
México: crisis y competitividad
Musacchio, Aldo; Vietor, Richard H.K.; GarcÃa-Cuéllar, ReginaCase HBS-711S30EconomicsEn 2010, el bicentenario de la revolución de México contra España, el presidente de México, Felipe Calderón esperaba que pudiera orquestar varias reformas cruciales que México necesita. México no había crecido mucho a lo largo de la última década, la pérdida de competitividad de China y otros países asiáticos. Varios de sus instituciones, incluido el trabajo, educación, salud, energía y defensa de la competencia, parecía poco competitivo. Pero co...Starting at €8.20
-
HubSpot: Lower Churn though Greater CHI
Martinez-Jerez, F. Asis; Steenburgh, Thomas; Avery, Jill; Brem, LisaCase HBS-110052-EAccounting and ControlHubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the customer selection, selling, and training processes. Students assess a metric, CHI (Customer Happiness Index) which HubSpot uses to predict which customers will churn, and suggest al...Starting at €8.20
-
Nanosolar, Inc.
Steenburgh, Thomas; Wagonfeld, Alison BerkleyCase HBS-510037-EMarketingNanosolar is a start-up company in the clean tech sector. It expects to be one of the first manufacturers to produce thin-film solar panels using copper indium gallium (di)selenide (CIGS) technology. Although this technology is less efficient in producing electricity than polysilicone, it is much less costly too. As it is about to enter the market, Nanosolar is facing the decision on which market to enter. Should it attempt to go into the Europea...Starting at €8.20
-
Banco Ciudad (B): Transformation at Work
Musacchio, Aldo; Herrero, Gustavo A.; Scott, CintraCase HBS-712030-EEconomicsReturning to Banco Ciudad two years after executive chairman Federico Sturzenegger s decision to "think outside of the box" to turn the institution around, this case tracks profitability and other metrics of success for the state-owned bank. The case ends with Sturzenegger asking: where can he take the bank next?Starting at €5.74
-
Sherritt Goes to Cuba (C): Cuba country data
Musacchio, Aldo; Schlefer, JonathanCase HBS-711003-EEconomicsStarting at €5.74
-
Mexico: Crisis and Competitiveness, Teaching Note
Vietor, Richard H.K.; Musacchio, AldoTeaching Note HBS-711011-EEconomicsTeaching Note for 710058.Starting at €0.00
-
Petrobras in Ecuador (A)
Musacchio, Aldo; Goldberg, Lena G.; Reisen de Pinho, RicardoCase HBS-309107-EOn October 18, 2007, Ecuador's President Rafael Correa announced his intention to migrate Petrobras' existing participation contracts to exploit oil reserves in Ecuador's Blocks 18 and 31 to servicing agreements under which Petrobras would be paid a production fee and reimbursed for investment costs but all recovered oil would belong to the government. Correa also announced a dramatic increase in corporate taxes and changes to other contracts to ...Starting at €8.20
-
Petrobras in Ecuador (C): Lula and Political Risk at Home
Musacchio, Aldo; Goldberg, Lena G.Case HBS-310029-EEconomicsStarting at €5.74
-
Petrobras in Ecuador (A), (B) and (C), Teaching Note
Musacchio, Aldo; Goldberg, Lena G.Teaching Note HBS-311043-ETeaching Note for 309107.Starting at €0.00