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Strategic Marketing Planning (Spanish version)
Quelch, John A.; Kindley, James T.Case HBS-913S08MarketingThe soup division at Brannigan Foods contributes over 40% of the firm's revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant's analysis of the soup industry and recommend a turnaround strategy. Each manager presents a diffe...Starting at €8.20
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Customer Loyalty Battles (Spanish version)
Deighton, John; Kindley, James T.Case HBS-915S04MarketingThe marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates blackout dates. Olympic expects the program to capture more of the valuable business traveler segment, which rents cars more frequently and generally pays higher premiums than the leis...Starting at €8.20
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Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
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AltaGas Ltd.: Forrest Kerr Hydroelectric Project
Gerard Seijts; Karen MacMillanCase IVEY-9B16C014-ELeadership and People ManagementAltaGas Ltd. (AltaGas), an energy company based in Calgary, Alberta, successfully collaborated with the Canadian federal government, British Columbia’s provincial government, and a First Nations group to reach an agreement for constructing a large, green energy, hydroelectric project in a remote location in northern British Columbia. Although most observers considered the agreement to be a resounding success, the founder and chief executive offic...Starting at €8.20
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Donglegate: Candour Through Social Media
Charlice Hurst; Karen MacMillan; Thomas WatsonCase IVEY-9B14C017-ELeadership and People ManagementIn 2013, controversy arose over the actions of Adria Richards, a developer-evangelist, in response to remarks she overheard being made by two male attendees at a technology conference. After she reported what she believed to be sexist remarks by posting a photo of the men and a comment on Twitter, the two men were asked to leave the conference session and one was soon fired. A firestorm ensued during which Richards' actions were subjected to scru...Starting at €8.20
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Improving Class Contribution: Annie’s Low Score
Karen MacMillan; Abby XiongCase IVEY-9B18C034-ELeadership and People Management, StrategyA business student received a low rating on class contribution from her leadership professor. She struggled to understand how this low rating happened, as she thought she had contributed in every class. She then lost the motivation to participate in class discussions, but considered developing a plan of action to address the problem. What strategies would help her to increase her contributions in class and improve her grades?Starting at €8.20
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Clique Pens: The Writing Implements Division of U.S. Home, Teaching Note
Cespedes, Frank V.; Kindley, James T.Teaching Note HBS-914526-EMarketingTeaching Note for 914525.Starting at €0.00
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Breaking the Silence (B): Exploring Your Own Stories
Alison Konrad; Kanina Blanchard; Karen MacMillanCase IVEY-9B20C044-ELeadership and People Management, StrategySupplemental case for product 9B20C043.Starting at €5.74
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Breaking the Silence at Work: (A) Taboo Topics and (B) Explore Your Own Stories - Teaching Note
Kanina Blanchard; Alison Konrad; Karen MacMillanTeaching Note IVEY-W25585-EKnowledge and Communication, Leadership and People ManagementTeaching Notes for products W25584 and W25586Starting at €0.00
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The Writing Implements Division of U.S. Home (Spanish version)
Cespedes, Frank V.; Kindley, James T.Case HBS-916S08MarketingThe Clique Pens Writing Implements division of U.S. Home is a manufacturer of a full line of pens, pencils, markers, and art supplies. Despite solid sales, division president Elise Ferguson has seen gross margins drop from 42% in 2010 to just over 36% in 2012 as a result of various discounts, allowances, and other off-invoice deals. She is now considering a move away from these discounts in favor of Market Development Funds (MDF), which would be ...Starting at €8.20