HBSP (USA)
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Apple Pay (Spanish version)
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-518S14MarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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The Test of Transition: The Case of the Community Preservation and Development Corporation
Von Hoffman, AlexanderCase HBS-HKS123-EThe case study presents facts pertaining to the Community Preservation and Development Corporation (CPDC), one of the best-known nonprofit housing development companies in the United States, at a time of fundamental transition--a new chief executive officer has been installed after several months of the board of directors running the company. Working with the founder, Eugene Ford, the first chief executive had made a specialty of using a variety ...Starting at €8.20
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Pacesetter, Riverdale, and the Illinois Campaign for Affordable Housing, Epilogue
Von Hoffman, Alexander; Apgar, WilliamCase HBS-HKS459-EZenovia Evans, mayor of the small Chicago suburb of Riverdale, was determined to save the subdivision of Pacesetter which had once been her home. As part of her efforts to save the deteriorating neighborhood, Mayor Evans joined a wide-ranging and innovative campaign to bring affordable housing to the entire Chicago metropolitan area, a region with a troubled history of race and class relations. Several influential business and civic leaders, lear...Starting at €8.20
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Apple Pay
Gupta, Sunil; Santana, Shelle; Rodriguez, Margaret L.Case HBS-516027-EMarketingOn September 9, 2014, in front of a packed audience in Cupertino, CA, Tim Cook, the chief executive officer of Apple, announced the much anticipated launch of Apple Pay, "Our vision is to replace this [wallet] and we are going to start with payments." Cook then invited Eddy Cue, Apple's senior vice president of Internet Software and Services, to the stage to explain how Apple Pay would transform the mobile payments industry. He explained how Appl...Starting at €8.20
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Apple Pay, Teaching Note
Santana, Shelle; Gupta, SunilTeaching Note HBS-517038-EMarketingTeaching note for case 516027.Starting at €0.00
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Chase Sapphire: Creating a Millennial Cult Brand
Santana, Shelle; Avery, Jill; Snively, ChristineCase HBS-518024-EMarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). The launch of the Chase Sapphire Reserve credit card was enthusiastically received by Millennial consumers, a cohort that had previously eluded JPMorgan Chase and its competitors. With the one year anniversary of the launch approaching, managers are focused on retaining customers attracted by a one-tim...Starting at €8.20
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Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Santana, Shelle; Avery, Jill; Snively, ChristineTeaching Note HBS-518068-EMarketingTeaching note for case 518024.Starting at €0.00
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To Understand a Growing Organization: Greater Miami Neighborhoods
Von Hoffman, AlexanderCase HBS-HKS122-EThis case study explores the factors that are important in analyzing the health and soundness of a project in a growing nonprofit housing company with multiple program areas. A new loan officer at a community development financial institution must decide whether to recommend approval of an application by Greater Miami Neighborhoods (GMN) for financing the construction of a mixed-income condo building in downtown Miami. GMN recently has become the...Starting at €8.20
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To Build a Different Model: The Case for Preservation of Affordable Housing, Inc.
Von Hoffman, AlexanderCase HBS-HKS685-EEconomicsThis case study examines the business model of the Preservation of Affordable Housing, Inc., (POAH) and its applicability to nonprofit housing providers. POAH is one of the premier socially conscious low-income housing developers and owners in the United States. Its primary mission is to purchase large, multi-family properties and refinance them for long-term affordability. As of 2010, POAH has rescued and refinanced more than 4,900 units of affo...Starting at €8.20
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To Build a Different Model: The Case for Preservation of Affordable Housing, Inc., Teaching Note
Von Hoffman, AlexanderTeaching Note HBS-HKS686-EEconomicsThis case study examines the business model of the Preservation of Affordable Housing, Inc., (POAH) and its applicability to nonprofit housing providers. POAH is one of the premier socially conscious low-income housing developers and owners in the United States. Its primary mission is to purchase large, multi-family properties and refinance them for long-term affordability. As of 2010, POAH has rescued and refinanced more than 4,900 units of affo...Starting at €0.00