Ivey Business School (Canada)
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From Phones to Loans: Virgin's Decision to Enter Canada's Banking Sector
Pratima Bansal; Michael WoodCase IVEY-9B09M064-EFinance, Leadership and People Management, Marketing, StrategyVirgin Group (Virgin) has been eyeing the Canadian banking industry for several years as a new potential investment opportunity. Not unlike the Canadian mobile phone industry (which they entered in 2005), the banking industry is seen as a prime target. Customers have become trapped by high fees, poor customer service, and limited product choice and Virgin can shake things up. The decision being contemplated is whether Virgin Money should enter th...Starting at €8.20
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Las Vegas Sands Corp: Pricing Game In Vegas
Seok Woo Kwon; Won-Yong Oh; Brooke MiskimanCase IVEY-9B17A067-EMarketingIn 2016, MGM Resorts International announced it would break with the long-standing tradition of providing free parking on the Las Vegas Strip. Other Las Vegas resort companies, including Caesars Entertainment and Wynn Resorts, soon followed suit. Las Vegas Sands Corp. owned the Venetian Resort Hotel Casino, the Palazzo, and the Sands Expo and Convention Center, and had no plans to charge for parking. By 2017, as more hotels and casinos chose to i...Starting at €8.20