Default Category
-
Shopster.com
Malcolm Munro; Sid L. HuffCase IVEY-9B07E005-ECorporate Governance, Entrepreneurship, Information Technologies, StrategyShopster.com is a Calgary-based e-business company whose business is to assist other individuals or companies in setting up their own retail transactional websites. Shopster differs significantly from ordinary website developers in that retailers are able to select from a huge inventory of saleable products, through Shopster's network of goods providers. Shopster also provides software tools, and expertise, to allow anyone wishing to create an on...Starting at €8.20
-
Pay Zone Consulting: A Global Virtual Organization
Malcolm Munro; Sid L. HuffCase IVEY-9B08C004-EEntrepreneurship, Information Technologies, Leadership and People Management, StrategyPay Zone Consulting is a small, highly specialized global consulting group providing information management solutions for the exploration and production sector of the oil and gas industry. The company operates entirely virtually with consultants and software developers in different parts of the world. The principals are considering growth options but are intent on preserving the quality of life provided by their virtual business model. The case e...Starting at €8.20
-
Anduro Marketing: Internet Services vs. Software Sales
Malcolm Munro; Sid L. HuffCase IVEY-9B07A018-EEntrepreneurship, Information Technologies, Marketing, StrategyAnduro Marketing is a Canadian company that sells technical services to companies wanting to improve their search engine website rankings. Though small, Anduro has attracted several major clients in both Canada and the United States, and expects steady profitability and growth. Anduro believes it can generate substantial additional profit by developing and selling a suite of software products that automate its technical service offerings. Anduro'...Starting at €8.20
-
Social Strategy at American Express
Piskorski, Mikolaj Jan; Chen, DavidCase HBS-712447-EStrategyAmerican Express has developed a number of strategic partnerships with Facebook, Foursquare and Twitter to improve their card members experience and lower its customer acquisition cost. The case details the history of these partnerships, examines American Express' own social platforms, and talks about American Express' future plans in the realm of social strategy. It then presents students with two options related to Amex's future options and ask...Starting at €8.20
-
Social Strategy at Harvard Business Review
Piskorski, Mikolaj Jan; Chen, DavidCase HBS-712481-EStrategyThe Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy - and start moving both revenue generation and strategy integration into HBR's core. To that end the company created two parallel projects, each tasked with developing two concrete new offerings that leveraged socia...Starting at €8.20