HBSP (USA)
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Strategic Insight in Three Circles
Urbany, Joel E.; Davis, James H.Article HBS-F0711E-EStrategyExecutives can delineate their corporate strategy with three simple circles: one for what customers value, one for how customers perceive the company's offerings, and one for how customers perceive competitors' offerings. The overlap (or lack thereof) will provide valuable insights.Starting at €8.20