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Clarke: Transformation for Environmental Sustainability
Chris Laszlo; Katey McCabe; Eric Ahearn; Indrajeet GhatgeCase IVEY-9B12C012-EEntrepreneurship, Leadership and People Management, StrategyClarke, a mosquito abatement company seen as having a core business that is environmentally harmful by its very nature — selling pesticides — faces unique challenges in its transformation into a sustainable enterprise. Should it shift its focus entirely towards offering “green” pesticides and risk losing some of its customers, or should it keep offering its less expensive, more toxic products? This case shows how even when innovation leads to new...Starting at €8.20
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Funding My Sisters’ Place: Building a Sustainable Social Enterprise - Teaching Note
Janice Byrne; Sophie Bacq; Vania SakelarisTeaching Note IVEY-W28482-EEntrepreneurship, Knowledge and CommunicationTeaching note for product W28481.Starting at €0.00
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Viridity Energy: The Challenge and Opportunity of Promoting Clean Energy Solutions
Chris Laszlo; Anshuman Chandrachud; Indrajeet GhatgeCase IVEY-9B12M035-EEntrepreneurship, Leadership and People Management, Marketing, StrategySmart grid companies such as Viridity Energy are finding profitable opportunities to help their customers cut energy bills and simultaneously get credit for greater environmental responsibility. But will consuming fewer dirty watts from fuel sources such as coal and natural gas be a sufficient objective for customers in the future? What will rising societal expectations, tougher environment regulations, and new distributed clean energy technologi...Starting at €8.20
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Satya: Authentic Entrepreneurship and Community
Vania Sakelaris; Janice ByrneCase IVEY-W28479-EEntrepreneurshipPatrice Mousseau was an Indigenous woman in Canada who founded an organic skin care company, Satya. From Satya’s modest beginnings and early challenges, the company had several subsequent successes before Mousseau faced significant challenges due to the COVID-19 pandemic. Mousseau’ s Indigenous values and influences shaped her approach to launching and developing Satya. Additionally, Mousseau’s collaboration with a women-only network of investors...Starting at €8.20
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Kids Swag: Building an Opportunity around Diversity
Vania Sakelaris; Janice ByrneCase IVEY-W26182-EEntrepreneurship, MarketingIn 2016, a Black woman entrepreneur in Ajax, Ontario, Canada, in the greater Toronto area founded a small but successful venture named Kids Swag in response to a gap she identified in the children’s products market, which was failing to represent the BlacStarting at €8.20
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Tennant Company: Can “Chemical-free” Be a Pathway to Competitive Advantage
Chris Laszlo; Eric Ahearn; Indrajeet Ghatge; Garima SharmaCase IVEY-9B12M020-EEntrepreneurship, Leadership and People Management, Marketing, StrategyCompanies in every industry are attempting to reduce their use of chemicals, particularly synthetic organic compounds, where there is a perception of harm to human health or the environment. The industrial and commercial floor-cleaning equipment industry is no different, with many equipment manufacturers seeking to reduce their use of harsh cleaning chemicals such as petroleum solvents. But with every competitor pursuing similar greening efforts ...Starting at €8.20
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Helga Wear: The Unzipped Potential of Women’s Workwear
Vania Sakelaris; Janice ByrneCase IVEY-W32629-EEntrepreneurship, StrategyThe case traces the story of Jodi Huettner, a mechanical engineer, and her journey to launch Helga Wear Inc. (Helga Wear), a company that developed personal protective equipment (PPE) in the form of workwear specifically designed for women. Huettner started the venture following her own struggles working in PPE designed for men. The case outlines the various challenges she encountered in bringing her product to market and illustrates how gender b...Starting at €8.20
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Funding My Sisters’ Place: Building a Sustainable Social Enterprise
Janice Byrne; Sophie Bacq; Vania SakelarisCase IVEY-W28481-EEntrepreneurship, Knowledge and CommunicationBy the spring of 2021, My Sisters’ Place, a safe, welcoming, and inclusive support centre for women in London, Ontario, had welcomed countless women to Buchan House, a historic Victorian mansion located in downtown London, that had been generously donated by a local family. While it had become a safe haven for so many people in the community, the building’s age and heritage status also meant frequent and high maintenance costs, and the recent roo...Starting at €8.20