Stanford Graduate School of Business (USA)
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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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Richard Lund: Personal Wealth and Philanthropy
Parker G; Rappaport A, Foroughi JCase SGSB-F308-EFinanceRichard Lund had reached an important crossroads in his life. At age 65, Lund had had a great deal of success—and amassed much wealth—but he needed to devise a plan for the future. Namely, he needed to figure out what to do with the wealth of which he was so proud and that he had accumulated as a result of his own hard work and perseverance. This case describes a hypothetical investor faced with the challenges of philanthropy and its role in weal...Starting at €8.20
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Rina Castillo: Implementing Asset Allocation Principles
Parker G; Rappaport A, Foroughi JCase SGSB-F307-EFinanceRina Castillo lived the American Dream. A recent graduate of the Stanford School of Engineering, she was the first in her family not only to leave her native Mexico but also to attend and graduate from a university. While at Stanford, Castillo received a cash and stock offer for the advertising network she founded, which left her in a unique and newfound situation of wealth. This case describes a hypothetical investor faced with the challenges of...Starting at €8.20