Stanford Graduate School of Business (USA)
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Intuit's Health Business Health Insurance Solutions
Levav J; Kiessig A; Sigelman RLCase SGSB-E474-EEntrepreneurshipThe Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s “customer development” and product launch processes. The company diligently researched its most promising potential product opportunities, and ultimately held a very successful trial for a health i...Starting at €8.20
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Intuit's Health Business Health Insurance Solutions - Teaching note
Levav J; Kiessig A; Sigelman RLTeaching Note SGSB-E474TN-EEntrepreneurshipTeaching note for case E478Starting at €0.00
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Ashoka: Innovators for the Public
Meehan, B; Levenson, Keohane, GCase SGSB-SM203-EStrategySince its founding in 1980, Ashoka: Innovators for the Public had supported the work of over 3,000 of the world’s most visionary social entrepreneurs; men and women who, in Ashoka founder Bill Drayton’s words, are tireless pioneers of “system-changing solutions that advance the world’s most urgent social problems.” Through these efforts, Ashoka was also widely credited with building the larger field of social entrepreneurship. And yet, just at t...Starting at €8.20